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Senior Web Developer - eCommerce Platform

GFL Recruitment
8 - 12 Years
Coimbatore

Posted on: 30/05/2026

Job Description

Description :

Role : Senior Web Developer eCommerce / Shopify & WordPress.


Experience Required : 8 to 12 Years in Web Development; 5+ Years in Shopify & WordPress.


Primary Project : WordPress-to-Shopify Migration & eCommerce Build-Out.


Reporting To Project Lead / Client Stakeholder.


Work Mode Remote / Hybrid (as applicable).

Position Summary :

We are seeking a highly skilled, self-directed Senior Web Developer with deep expertise in Shopify eCommerce development and WordPress to lead a full-scope website migration and storefront build for one of our key clients. The selected developer will convert an existing WordPress site into a fully functional, launch-ready Shopify eCommerce storefront.


This is a high-visibility project requiring someone who can work with minimal oversight, deliver professional-grade output, and ensure the final site is technically sound, visually engaging, and optimized for conversions. The right candidate brings strong end-to-end ownership from technical architecture and development through testing and launch and communicates proactively with stakeholders throughout.

Project Scope & Key Deliverables :

This role is centered on the following project objectives :

WordPress-to-Shopify Migration :

- Migrate all existing site content from WordPress to Shopify, preserving design intent and content integrity.

- Maintain URL structures, redirects, and SEO signals throughout migration.

- Reuse existing site content as-is (Phase I scope); no content rewrites required.

eCommerce Build-Out :

- Configure a fully functional Shopify storefront with product listings, PDPs (Product Detail Pages), and collections.

- Integrate base MSRP equipment pricing sourced from a sister website owned by the client.

- Configure shipping settings and rates mirroring the clients existing website.

- Implement payment system options consistent with the clients existing setup, including :

1. Bills & Coins Only

2. Credit Card Reader AND Bills & Coins

Site Nomenclature & Standardization :

- Apply site nomenclature communalization per client direction and brand guidelines.

- Ensure consistent terminology, labeling, and navigation conventions across all pages.

Real-Time Channel Partner Pricing Display :

- Develop or integrate a solution to scrape and display real-time pricing from the clients channel partner pages on relevant PDPs, including :

1. Sams Club

2. BJs Wholesale Club

3. Quill

4. Webstaurant Store

- Additional channel partners as agreed

- This feature requires careful architecture planning; the developer will propose a technically sound, compliant, and maintainable approach in collaboration with the client.

1. Deliver a visually engaging, responsive storefront providing an exceptional user experience across desktop and mobile.

2. Ensure the site is technically sound : fast-loading, accessible, and cross-browser compatible.

3. Optimize layout and page flow to drive site conversion.

3.1 Discovery & Architecture :

- Review the existing WordPress site structure, content, and functionality.

- Propose a clear technical migration and build approach, including the channel partner pricing integration strategy.

- Define and align on scope, milestones, and delivery timeline with the client.

3.2 Development :

- Build or customize a Shopify theme to match intended visual design and brand standards.

- Develop responsive layouts using HTML5, CSS3, JavaScript, and Liquid (Shopifys templating language).

- Ensure accessibility standards (WCAG 2.1).

3.3 Integration :

- Integrate Shopify with required back-end systems, third-party tools, and APIs.

- Implement pricing sync from the sister website and the channel partner real-time scraping solution.

- Configure payment gateways, shipping rules, and tax settings per client specification.


- Integrate necessary Shopify apps or custom development as required.

3.4 Migration :

- Maintain and support the existing WordPress site during the transition to keep it operational until Shopify go-live.

- Extract and migrate content accurately from WordPress to the new Shopify environment.

3.5 QA :

- Conduct comprehensive testing across features, functionality, user flows, payment processing, and security.

- Perform cross-device and cross-browser QA (desktop, tablet, mobile).

- Run performance testing and optimization (Core Web Vitals, page speed).

- Resolve all identified bugs and issues prior to launch.

3.6 Launch :

- Coordinate domain migration, DNS, SSL, and go-live activities.

- Deliver a fully launch-ready site requiring minimal rework from the client team.

- Provide documentation covering architecture, integrations, and maintenance guidelines.

- Offer a defined post-launch support window for issue resolution.

Experience :

4.1 Experience :

- 8 to 12+ years of professional web development experience, preferably in an agency or product company setting.

- 5+ years of hands-on Shopify development including theme customization, Liquid templating, and Shopify API.

- 5+ years of WordPress development including custom themes, plugins, and WooCommerce.

- Proven track record of end-to-end eCommerce project delivery from scoping through launch.

- Experience working independently with senior stakeholders under limited day-to-day oversight.

4.2 Technical Skills Required :

- Shopify : Theme development (Liquid, Sections, Blocks), Shopify CLI, Storefront API, Admin API

- WordPress : Theme & plugin development, WooCommerce, REST API, custom post types

- Front-End : HTML5, CSS3, JavaScript (ES6+), jQuery, Bootstrap / Tailwind CSS

Back-End : PHP, MySQL :

- APIs & Integrations : REST APIs, webhooks, third-party app integration

- Performance Optimization : Core Web Vitals, lazy loading, image optimization, CDN configuration

- SEO : On-page optimization, structured data, URL management, redirect handling during migration

- Security : SSL/TLS, HTTPS, input validation, platform security best practices

- Version Control : Git (GitHub / GitLab / Bitbucket)

- Hosting & Infrastructure : Domain management, DNS, server/hosting environment configuration

4.3 Technical Skills Nice-to-Have :

- Web scraping technologies (Python, Puppeteer, Playwright, or similar) for channel partner pricing integration

- Shopify Plus experience (Scripts, Flow, B2B, checkout customization)

- Experience with Magento, WooCommerce, or other eCommerce platforms

- Google Analytics 4, Google Tag Manager, and conversion tracking setup

- Headless commerce concepts or Shopify Hydrogen experience

4.4 Soft Skills & Work Style :

- Highly self-directed : able to deliver a launch-ready site with minimal guidance from the client team.

- Strong communicator : provides proactive updates, flags risks early, and aligns on decisions.

- Detail-oriented : consistently delivers technically sound, high-quality output.

- Problem-solver : identifies solutions independently and escalates only when genuinely required.

- Comfortable working in international, cross-cultural project environment.

- Excellent written and spoken English communication skills.

5. Future Considerations :


- While not part of the current engagement, the following are anticipated in a subsequent phase. The selected developer will be given preferential consideration for continuity :

- Product catalog expansion with new SKUs, categories, and collections

- Content enhancements : copy updates, imagery refresh, and multimedia additions

- Additional channel integrations and marketplace connectivity

- Advanced analytics and conversion rate optimization (CRO) initiatives

- Potential internationalization and multi-currency support

Success Criteria :

6. Success Criteria :

The engagement will be considered successful when the following outcomes are met :

- A fully functional Shopify storefront is live, replacing the existing WordPress site

- All existing content has been migrated and displays correctly on the new platform

- MSRP pricing from the sister site is accurately reflected across product pages

- Channel partner pricing displays correctly in real time on relevant PDPs

- Payment and shipping configurations are operational and aligned with client specifications

- The site achieves Good Core Web Vitals scores on both mobile and desktop

- The client team requires no significant rework or major corrections post-handover

- Full documentation is delivered covering all integrations, configurations, and maintenance guidance

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