About the Role :

Were looking for a Senior Insight Analyst with deep loyalty expertise and a passion for turning customer data into commercial impact.

You'll be part of a growing Data Centre of Excellence, supporting one of the worlds leading loyalty programmes in the FMCG space.

This is a hybrid role combining hands-on data work, stakeholder influence, and strategic storytelling.

Youll be expected to explore customer behaviour, analyse promotion performance, develop segmentation strategies, and turn data into actionable growth recommendations.

Key Responsibilities :

- Frame and communicate insights clearly through written narratives, dashboards, and stakeholder presentations.

- Deliver deep-dive analysis on loyalty performance, promotions, catalogue usage, and user behaviour.

- Own the development and application of customer segmentation models that improve targeting and programme design.

- Collaborate with product analysts to assess feature impact on long-term metrics like CLTV and retention.

- Support loyalty strategy conversations with insight thats timely, commercially relevant, and easy to act on.

- Work closely with BI engineers and dashboard specialists to ensure strong visibility of key KPIs.

- Contribute to bi-annual loyalty health checks and ongoing market engagement routines.

What We're Looking For :

- 7+ years of experience in data analytics, ideally in loyalty programmes, CRM, or customer analytics.

- Strong SQL skills and confidence querying large datasets.

- Proficient in a BI platform (e.g. Power BI, Looker, Tableau).

- Proven experience creating customer segmentation frameworks and applying them to real-world decisions.

- Strong business acumen with the ability to translate data into strategic recommendations.

- Exceptional communication skills, particularly in written insight storytelling.

- Experience working with or within FMCG, retail, or app-based consumer programmes.

- Bonus : exposure to promo effectiveness, lifecycle campaigns, or engagement analytics.

Why Join Us ?

- Join a high-impact team influencing real-world decisions in a global loyalty programme.

- Be part of a centralised data team focused on quality, connected insights, and innovation.

- Collaborate with cross-functional experts in engineering, campaign, operations, and product.

- Hybrid work model with flexible collaboration and high ownership.