Job Description :

Role & Responsibilities :

- Build and optimize AI-first content and data pipelines to improve visibility across LLM platforms

- Design and implement Generative Engine Optimization (GEO) strategies (next-gen SEO for AI search)

- Work on prompt optimization, retrieval structuring, and semantic ranking for AI systems

- Collaborate with marketing and product teams to ensure content is AI-consumable and discoverable

- Optimize structured and unstructured data for LLM ingestion (RAG pipelines, embeddings, metadata tagging)

- Analyze how AI systems surface content and continuously improve ranking signals within AI outputs

- Experiment with AEO (Answer Engine Optimization) techniques for direct answer-based discovery

- Monitor performance using AI analytics tools and refine strategies based on user query patterns

Ideal Candidate :

- Strong GEO/AI Search Optimization / AI-Driven SEO Profiles

Mandatory (Experience 1) : Must have 3+ years of experience in SEO,Tech seo with 1+ years of experience in GEO or Tech GEO (AI/ML Engineering)

Mandatory (Experience 2) : Must have deep hands-on experience in SEO, AEO (Answer Engine Optimization), or emerging GEO (Generative Engine Optimization), including content ranking, keyword/query optimization, or search visibility strategies

Mandatory (Experience 3) : Exposure to AI/LLM ecosystems such as ChatGPT, Google Gemini, or similar platforms, including understanding of how responses are generated and ranked

Mandatory (Experience 4) : Experience working on content optimization, structured data, metadata tagging, or semantic search systems to improve discoverability

Mandatory (Skills 1) : Strong understanding of SEO fundamentals and evolution towards GEO / AI Search Optimization

Mandatory (Skills 2) : Hands-on exposure to prompt engineering, embeddings, vector search, or RAG-based systems

Mandatory (Skills 3) : Ability to analyze user search/query behavior and optimize content accordingly for AI engines

Mandatory (Skills 4) : Understanding of content structuring for AI consumption (schema, context building, knowledge representation)

Mandatory (Education) : MBA in Marketing OR BE/BTech in IT / Information Science / AI / ML or related fields

Mandatory (Company) : Candidates from Digital-first companies, consumer tech, fintech, SaaS, or marketing agencies with strong exposure to search/content optimization

Mandatory (Note) : This is not a traditional SEO-only role. The client is looking for candidates who understand the shift from SEO ? AEO ? GEO, combining AI + content + search optimization

Preferred (Skills) : Experience with AI content tools, LLM APIs, or analytics platforms, exposure to growth marketing, performance marketing, or product-led growth, understanding of AI evaluation metrics and ranking signals

Preferred (Colleges) : Tier 2 / Tier 3 colleges with strong practical experience

Perks, Benefits and Work Culture :

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of Indias most diversified Non-banking financial companies, and among Asias top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations were present in India.