Company Description :

Xerago is a Digital Impact Consulting and Services company that helps senior managers across digital, technology, and marketing functions in mid-market and large enterprises to deliver impact on customer-facing digital priorities.

With over 15 years of experience, Xerago has partnered with 50+ global clients across 25 countries, delivering enterprise marketing automation and innovative solutions.

Recognized for its expertise in AI, ML, Martech, and creative UX, Xerago drives strategic campaigns and data-driven marketing.

Clients span various industries including Financial Services, Retail, Technology, and Hospitality.

Role Description :

This is a full-time on-site role located in Chennai for a Senior Marketing Data Analyst.

The Senior Marketing Data Analyst will be responsible for analyzing marketing data, developing actionable insights, and crafting data-driven marketing strategies.

Day-to-day tasks include performing data engineering, measurement & attribution, and leveraging analytics tools for business intelligence.

The role also involves collaborating with cross-functional teams to optimize marketing campaigns and drive customer engagement.

Qualifications :

- Proficiency in Data Analysis, Business Intelligence (BI), and Analytics tools.

- Experience with Measurement & Attribution for accurate tracking and analysis.

- Skills in Data Engineering, AI & ML application, and Customer Data Platforms (CDP).

- Understanding of Martech, Digital Apps, and Mobility solutions.

- Strong analytical skills with the ability to interpret complex data sets.

- Excellent written and verbal communication skills.

- Ability to work collaboratively with cross-functional teams.

- Experience in the marketing or technology industry is preferred.

- Bachelors degree in Marketing, Data Science, Statistics, or a related field.