Sr. Technical Consultant - Adobe Journey Optimizer

Total Experience: 6 to 10 Years

Must Have Skills :

- Good Communication Skills: Ability to interact with customers independently with good articulation and confidence.

- Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.

- Database skills: Have good expertise of either of databases SQL/ Oracle /Teradata etc.

- Data model design Skills for Marketing databases: Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc.

- Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS.

- Understand complex data models (preferrable XDM) and the objective of marketing campaigns.

- Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements.

- Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills.

Good to have Skills :

- Own the project deliverables end to end working independently.

- Prior experience with CDP/Adobe campaign.

- Data engineering Skills.

Responsibilities :

- Provide advisory, consulting, and technical implementation services to customers on Adobe Experience Platform and Adobe Journey Optimizer.

- Assess customer requirements, pain points, goals and make recommendations on solution architecture, design, and roadmap.

- Configure Adobe Experience Platform services like Identity Service, Data Storage Layer, Profile dataset, Real-time Customer Profile etc.

- Implement data ingestion from various sources like CRM, MPNs, Website data, Mobile apps using APIs, Experience Data Model (XDM), schemas and mappers.

- Create customer, visitor and product audiences using segments and AI/ML powered segments.

- Configure destinations to activate audiences in channels like email, Journey Optimizer, Ad Cloud and CRM systems.

- Implement Journey Optimizer features like journey orchestration, triggers, automations, actions, messages, and offers.

- Develop custom applications, workflows, and APIs to extend the platform as per customer needs.

- Troubleshoot technical issues, debug, and optimize performance of customer implementations.

- Provide post go-live support, enhancements, maintenance, and upgrades for customer solutions.

- Conduct product training, knowledge transfer and share best practices.

- Continuously track product updates and improve solution recommendations for evolving customer needs.

Skills and Experience :

- 2+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.