Role : Senior Product Manager SFMC

Location : Hyderabad, Telangana

Experience : 6+ Years

Product Management : 3+ Years in MarTech, CRM or Email Marketing Platforms

Job Summary :

We are looking for a Senior Product Manager to own and evolve our marketing technology and email lifecycle platform, with a strong focus on Salesforce Marketing Cloud (SFMC), email automation, consent management and privacy-compliant customer communications.

Key Responsibilities :

- Own the SFMC product roadmap, backlog, priorities and release cycles.

- Define PRDs/user stories for email journeys, automation and personalization.

- Partner with Marketing, CRM, Legal, Privacy, Engineering and CX teams.

- Manage OneTrust Preference Center subscription, consent and preference workflows.

- Drive integrations across SFMC, OneTrust and customer data/marketing platforms.

- Ensure compliance with GDPR, CCPA, CAN-SPAM and other privacy regulations.

- Analyze campaign performance, deliverability, subscriber preferences and engagement metrics.

- Define KPIs covering email engagement, list health, opt-in/opt-out and preference-center adoption.

- Support segmentation, personalization and multi-channel campaign orchestration.

- Manage Agile/Scrum processes, sprint planning and releases.

Must-Have Skills :

- Salesforce Marketing Cloud : Journey Builder, Automation Studio, Email Studio, Contact Builder, Content Builder.

- OneTrust Preference Center experience.

- Email campaign management, segmentation, personalization, A/B testing and automated journeys.

- Product management : Roadmapping, backlog management, Agile/Scrum, PRDs/user stories.

- Requirement gathering and documentation.

- Data-driven decision making and stakeholder management.

- Email deliverability : SPF, DKIM, DMARC.

- GDPR, CCPA, CAN-SPAM and CASL knowledge.

Good-to-Have :

- SEO/SEM, paid social and multi-channel marketing.

- Salesforce Sales/Service Cloud or CDP.

- SQL & AMPscript.

- HubSpot, Marketo, Braze or Iterable.

- REST APIs, webhooks and middleware integrations.

- SFMC / OneTrust certifications.

Qualifications :

- Bachelor's degree in Business, Marketing, Computer Science or related field; MBA preferred.

- 6+ years overall experience, including 3+ years as a Product Manager in MarTech, CRM or email marketing.

- Hands-on SFMC experience is mandatory.

- OneTrust or similar consent/preference management experience preferred.

- Regulated-industry experience is a plus.

- Excellent communication and stakeholder management skills.