Role Overview:

We are seeking an experienced Product Analyst to support digital experience, CRM, and revenue system initiatives across automotive sales, ownership, and service journeys.

The ideal candidate will bring strong experience in Product/Business Analysis, Salesforce CRM, digital products, enterprise systems, and Agile delivery, with the ability to translate complex business and operational needs into clear, actionable product requirements.

Experience in automotive Fixed Ops/service operations is highly desirable.

Key Responsibilities:

Product & Delivery Execution:

- Partner with Product Managers to translate product strategy and business objectives into clear PRDs, user stories, acceptance criteria, process flows, and functional requirements.

- Support backlog refinement, sprint planning, prioritization, and dependency management within an Agile environment.

- Clarify scope, business rules, constraints, dependencies, and success metrics to enable efficient delivery.

- Work closely with Product, Engineering, Design, QA, Operations, and external vendors throughout the product lifecycle.

- Identify gaps, risks, and dependencies early and drive them toward resolution.

Customer Experience & Automotive Service Journeys:

- Map and analyze end-to-end customer journeys across digital sales, vehicle ownership, and automotive service experiences.

- Analyze and improve workflows involving service scheduling, repair order lifecycle, roadside assistance, and customer notifications.

- Identify customer and operational friction points through journey mapping, data analysis, stakeholder feedback, and operational insights.

CRM, Salesforce & Systems Enablement:

- Support product initiatives across Salesforce CRM, including Sales, Service, Revenue Cloud, CPQ, or similar platforms.

- Analyze current-state workflows, business processes, data models, configurations, and system capabilities.

- Collaborate with Salesforce administrators, developers, architects, and vendors to ensure requirements are implementation-ready.

Data, Testing & Insights:

- Define and track KPIs related to customer experience, service performance, and operational health.

- Support UAT planning, test scenario definition, execution, and defect validation.

- Create dashboards, reports, and analytical artifacts that provide actionable insights to leadership.

Modern Product Tools & Rapid Prototyping:

- Leverage AI-powered tools to accelerate requirements analysis, discovery, and documentation.

- Use visual tools such as journey maps, process flows, and wireframes to communicate concepts clearly.

Required Qualifications:

- 7 - 9 years of experience as a Product Analyst, Business Analyst, or similar role supporting digital products, CRM platforms, or enterprise systems.

- Hands-on experience working with Salesforce CRM.

- Strong experience in requirements gathering, documentation, user stories, and process modeling.

- Strong understanding of Agile/Scrum product delivery methodologies.

- Excellent communication and stakeholder management skills.

Preferred Skills:

- Experience in automotive service operations (Fixed Ops).

- Experience with Jira, Confluence, Figma, Lucidchart, or similar tools.

- Salesforce certifications such as Salesforce Administrator, CPQ, or Revenue Cloud.

- Experience with enterprise system integrations involving CRM, ERP, or inventory platforms.