Job Description :

Labcorp is seeking an Adobe Real-Time CDP (RTCDP) Solution Architect to join our growing team. This role is responsible for helping our organization maximize the value of our investment into Adobe RTCDP by strategizing a scalable architecture with a strong focus on data governance and security. The RTCDP Solution Architect will work closely with a multidisciplinary team of consultants, data engineers, and digital marketers.

- Own the enterprise B2B customer data architecture strategy, ensuring alignment with broader marketing, commercial, and digital transformation initiatives.

- Act as a strategic advisor to marketing and business leadership on CDP capabilities, roadmap, and long-term platform evolution.

- Define scalable architectural standards that support global business growth and cross-business unit integration.

Responsibilities :

- Serve as a platform expert in Adobe Experience Platform Real-Time CDP.

- Develop and maintain a long-term CDP architecture roadmap aligned with enterprise marketing and data strategy.

- Provide deep domain expertise in technology stack, and data infrastructure, with a broad knowledge base in digital marketing.

- Assess and audit the current state of our marketing technology stack.

- Strategize, architect, and document a scalable RTCDP implementation, tailored to our business needs.

- Drive complex architectural decision-making using industry benchmarks, vendor insights, and external best practices.

- Translate business requirements into technical specifications.

- Lead technical delivery; provide guidance to Data Engineers.

- Support the implementation of proper data governance.

- Evaluate and recommend enterprise architecture decisions that impact multiple business functions.

- Collaborate with Marketing, Analytics, IT, and Data Governance teams to drive cross-functional CDP initiatives. Partner with business stakeholders to ensure CDP solutions support customer lifecycle, revenue growth, and operational efficiency.

- Monitor industry trends, competitor CDP strategies, and emerging technologies to inform platform innovation and best practices.

Education & Experience required :

- 5+ years of experience architecting and building data pipelines.

- 3+ years of experience working in an agency environment; strong consulting, client-facing skills.

- Degree in Computer Science, Data Science, Analytics, or related field or equivalent work experience preferred.

- Hands-on experience configuring Adobe Experience Platform RTCDP, including creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation.

- Experience with Adobe Tags (formerly called Launch) and AEP WebSDK implementation.

- Experience working with APIs.

- Strong understanding of customer data platforms and the modern data infrastructure.

- Experience working with cloud technologies such as AWS, Google Cloud, Azure, etc.

- Experience working with data warehouse solutions such as Amazon Redshift, Google BigQuery, Snowflake, etc.

- Ability to synthesize insights from internal and external sources to drive architectural decisions.

- Strong analytical and strategic problem-solving skills in complex enterprise environments.

Preferred Qualifications :

- Experience with Adobe Target a plus.

- Experience with data visualization tools such as Tableau, PowerBI, etc. a plus.

- Experience with marketing automation tools a plus.