We are looking for a Principal - AI/ML & Data Science to build and lead our AI/ML & Data Science function at the intersection of Generative AI, marketing intelligence, and programmatic media.

In this role, you will combine hands-on technical leadership, advanced marketing analytics, and AI innovation to design scalable solutions that power decision-making across digital and offline media channels.

You will work closely with Product, Engineering, and Business teams to translate complex data into actionable intelligence.

What You Will Do :

Lead & Build :

- Lead, mentor, and scale a high-performing team of data scientists.

- Set technical direction and best practices across modeling, experimentation, and AI adoption.

- Drive a culture of innovation, accountability, and data-driven decision-making.

Generative AI & LLMs (Core Focus) :

- Lead the design and deployment of Generative AI and Large Language Model (LLM) solutions for marketing and media use cases.

- Apply NLP techniques such as sentiment analysis, topic modeling, and text classification to enrich marketing insights.

- Integrate GenAI into predictive workflows, reporting automation, and proactive intelligence generation.

Advanced Marketing Analytics :

- Design and implement advanced analytics and machine learning models, including :

i. Marketing Mix Modeling (MMM)

ii. Multi-Touch Attribution (MTA)

iii. Propensity and RFM modeling

iv. Bayesian and non-parametric methods

- Apply experimentation frameworks (A/B testing, significance testing) to validate impact and optimize performance.

Predictive Modeling & Optimization :

- Build predictive models to optimize revenue, audience behavior, bid strategies, and inventory performance.

- Analyze campaign and media trading data to improve eCPM, fill rates, and ROI across channels such as display, video, mobile, social, native, and advanced TV/audio.

Data Platforms & Architecture :

- Architect scalable data pipelines integrating multiple sources across audience, pricing, and contextual datasets.

- Oversee integrations with DSPs, SSPs, DMPs, and other ad-tech platforms.

- Ensure high standards of data quality, governance, and performance.

Cross-Functional Collaboration :

- Partner closely with Product, Engineering, Yield, Sales, Finance, and Operations teams.

- Translate complex analytical outputs into clear, actionable insights for business and client stakeholders.

- Contribute to the evolution of MADTECH.

- AI as a market-leading AI product.

What We're Looking For :

Experience & Education :

- Master's or Ph.D in Statistics, Computer Science, Engineering, or a related quantitative field.

- 10+ years of experience in Data Science, Marketing Analytics, or Predictive Modeling, with proven leadership exposure.

Technical Expertise :

- Machine Learning: regression, classification, clustering, dimensionality reduction.

- Ensemble methods: Random Forest, Gradient Boosting, XGBoost.

- Strong experience with Generative AI, LLMs, and NLP in real-world applications.

- Marketing analytics frameworks: MMM, MTA, attribution modeling.

- Experimentation and statistical testing.

- Cloud platforms: AWS or GCP (model deployment and monitoring).

You'll Thrive If You :

- Enjoy building at scale in a fast-growing, product-driven environment.

- Can bridge deep technical work with business impact.

- Communicate complex ideas clearly to non-technical audiences.

- Are excited to shape the future of AI-powered marketing intelligence.

Location : This role is based in Mysuru or Bengaluru.

About MADTECH. :

MADTECH.AI is the Decision Intelligence platform for mission-driven organizations and their partners.

- Eliminate the burden of data wrangling, model building, data visualization, and optimization in one cost-effective AI-powered hub.

- By delivering sharper, on-demand insights, predictions, recommendations, and proactive problem-solving, the platform reduces data complexity empowering clients to make smarter, data-driven decisions faster and more affordably.

- Headquartered in St.Petersburg, Florida, U.S with global capability centers in Mysuru and Bengaluru, Karnataka, India, MADTECH.

- AI proudly offers platform support and Professional Services staffed with proven specialists who save clients money, time and achieve transparent, accountable performance while delivering extraordinary value