Senior Product Manager (Engagement)

Mission :

Your goal is to transform "studying" into an immersive, AI-driven experience that students want to return to. You wont just be managing a roadmap; youll be orchestrating the entire user's lifecycle to drive industry-leading Retention and Renewal rates.

Key Responsibilities :

The Core of Your Role :

As a leader in the engagement pod, your focus is on the "Stickiness" of the platform. You will manage a team to execute across these pillars:

1. Multi-Cohort Strategy Design :

- K-5 (Skill Building) : Develop high-trust, parent-gated interfaces and gamified reward systems that foster a love for learning.

- 6- 10 (School exams/Tuitions) : Bridge the gap between school curriculum and after school engagement using interactive modules and peer-based engagement triggers.

- 11- 12 (Test Prep) : Build high-velocity, high-utility tools for JEE/NEET aspirants where time-to-value and precision are the only metrics that matter.

2. Product Delivery & Engineering Collaboration :

- Work closely with Engineering & Development teams to understand existing systems, data flows, and technical constraints to ensure all engagement features are built on solid, scalable architecture.

- Own requirements end-to-end by writing high-clarity PRDs, user stories, acceptance criteria, logic maps, and edge-case documents, ensuring engineering teams have everything needed to deliver without ambiguity.

- Drive sprint execution and ensure timely shipping of high impact releases work with engineering managers, QA, design, and content teams to plan, prioritize, unblock, and deliver features on time.

3. AI-Native Product Evolution :

- Architect AI-driven "Nudge Engines" that predict when a student is likely to drop off and intervene with personalized content.

- Integrate LLM-based workflows to reduce friction in the learning journey.

4. Full-Funnel Journey Mapping :

- Define the "Golden Path" for every user persona from Day 0 (Onboarding) to Day 365 (Renewal).

- Identify bottlenecks in the usage funnel and deploy A/B tests to optimize conversion at every milestone.

5. Data Driven Approach & Impact Analysis :

- Evaluate how engagement features impact the Upstream (Sales/Marketing efficiency) and Downstream (Learning outcomes/Exam results).

- Ensure that increasing "Time Spent" doesn't lead to "Burnout," maintaining a healthy balance between usage and actual learning progress for users.

6. People Leadership :

- Lead a team of Product Managers and Associate Product Managers, fostering a culture of data-backed experimentation and first-principles thinking.

- Collaborate with Engineering, Design, and Content teams to ensure the roadmap is technically feasible and pedagogically sound.

Expected Skills & Expertise :

1. Product Mastery :

- Expertise in Retention Loops and Behavioral Design (Hook Model, Gamification, and Nudge Theory).

- Ability to translate complex user psychology (parent vs. student vs. aspirant) into intuitive UI/UX.

2. AI & Technical Depth :

- Proficiency in leveraging Generative AI and Agentic AI to create personalized user experiences.

- Strong understanding of data architectureknowing how data flows between systems to ensure accurate and in-depth metric-based tracking.

3. Data & Analytics :

- Power-user of analytics and product marketing tools.

- Ability to conduct deep-dive cohort analysis and present insights that drive executive-level decisions.

Candidate Profile :

- 7+ years in Product Management, with at least 2 years leading teams in high-scale B2C environments (EdTech, Gaming, or Consumer Tech).

- Education : B.Tech (CS/IT preferred) from a Tier-1 institute (IIT/BITS/NIT).

- Resilient & Adaptable : You thrive in the chaos of a growing company.

- Empathetic: You can step into the shoes of a 7-year-old and an 18-year-old in the same hour.

- Extreme Ownership : You don't just ship features; you own the outcome. You treat the product like your own company.

- Problem Solving : High "Figure-it-out" quotient. You treat every friction point as a puzzle, not a roadblock.