Key responsibilities :

- Own the multi-release roadmap across all Unica+ modules. Sequence it against revenue, renewal risk and competitive exposure.

- Build the business case for major investments and take it to senior leadership. This includes sizing at-risk or blocked revenue.

- Set direction for the AI agent capabilities. Scope, evaluation approach, guardrails, cost to serve.

- Own product requirements coming out of data residency and privacy regulation.

- GDPR and the EU AI Act, US state privacy laws, India's DPDP Act and RBI localisation directives, and equivalent regimes in APAC.

- Deployment options must keep pace with what regulated buyers need in each market.

- Work with the decisioning and data governance initiatives elsewhere in the portfolio. Lineage, consent and governance should be handled once, not module by module.

- Partner with product marketing, sales and pre-sales on launch material, competitive positioning and enablement.

- Drive internal adoption of each release with regional sales leadership.

- Run a customer advisory programme with the top accounts.

- Engage directly on escalations where a product decision is the root cause.

- Represent the product with industry analysts. Briefings, enquiries, evaluation submissions.

- Hire, lead and develop a product management team spread across regions and time zones. Module PMs, technical PMs, product operations.

- Work with engineering leadership on release planning, quality and technical debt.

Requirements :

- 12+ years in product management. 5+ years managing product managers.

- Ownership of an enterprise B2B product with a large installed base.

- Depth in at least two of: campaign management, CDP, real-time decisioning, journey orchestration, marketing automation.

- Experience shipping across on-premise, private cloud and SaaS in the same product line.

- Track record of competing against larger vendors.

- Ability to build a business case and defend it commercially.

- Strong written communication. Most of this job is documents that other people act on.

- Bachelor's degree required. MBA or equivalent is useful, not mandatory.

Good to have :

- BFSI, telecom or public sector experience in more than one region.

- Production experience with LLM or agentic features in an enterprise product.

- Analyst relations, including Magic Quadrant or Wave submissions.

- Familiarity with data catalog, lineage and governance tooling.

- Displacement selling against an incumbent marketing cloud.

- Experience running a product function across time zones.

What we expect in the first year :

- In the first quarter, a working command of all modules, the customer base and our recent competitive losses. Also an independent view on the current roadmap.

- By the end of the year we would expect a published roadmap that engineering, sales and leadership actually work from.

- Better adoption of new releases across the installed base. Improved win rates in the displacement deals we are chasing.

- And a product team that leadership trusts to decide without escalating.