Description :

Google Analytics Developer & Reporting Analyst to support a 23months project focused on auditing, optimizing, and expanding our digital analytics setup.

Youll own the GA4 tracking infrastructure, ensure data accuracy, and create insightful dashboards that drive decision-making across digital, marketing, and product teams.

Key Responsibilities :

- Implement, audit, and optimize Google Analytics 4 (GA4) tracking via Google Tag Manager (GTM).

- Configure custom events, user properties, ecommerce tracking, and conversion goals.

- Coordinate with developers on dataLayer setup and tag implementation.

- Build and maintain reporting dashboards in Looker Studio (Data Studio) or GA4 Explorations.

- Deliver clear documentation of analytics architecture and KPIs.

- Ensure full data integrity and troubleshoot discrepancies across platforms.

Required Skills :

- 3+ years of experience with GA4, GTM, and web analytics tagging.

- Strong command of Looker Studio, GA4 reports, and custom dashboarding.

- Proficiency with JavaScript, HTML, and event debugging tools.

- Audit and optimization of our existing GA4 and GTM setup.

- Dashboard creation in Looker Studio.

- Documentation and knowledge transfer.

Nice to Have :

- GA4 export experience using BigQuery and SQL.

- Familiarity with Firebase, Consent Mode, or GDPR compliance.

- Experience in B2C funnels, CRO, or UX analytics.

Expected Deliverables (within 23 months) :

- Validated GA4 & GTM implementation with clearly tracked KPIs.

- Reporting dashboards tailored for key business stakeholders.

- Event tracking plan + documentation for future scalability.

- Optional: Training session or handover for internal teams.