About the Role :

The Merch CE Lead serves as the technical leader who owns key business outcomes and drives them by leading execution across the entire technology stack. This role is accountable not only for delivering technical solutions but for ensuring those solutions create measurable business impact.

A core responsibility of this role is modernizing and evolving legacy .NET architecture into a scalable, modular, future-ready system that enables automation, experimentation, and long-term platform growth. This includes designing a new architectural foundation that manages and orchestrates downstream systems, workflows, and experimentation infrastructure.

Achieving outcomes requires rapid experimentation, scaling successful experiments, and building infrastructure in phases while guiding a team of highly motivated engineers. This leader will leverage heuristics, internal stakeholder insights, and AI to drive automation of actions. A core new module to be owned by this role is the Attribution Engine, which ties automation and measurement together.

Additionally, this role ensures we are building highly scalable data platforms, intuitive front-end experiences, and reliable workflow automation that enable hundreds of vendors to make better and faster decisions. The Merch Tech Lead is hands-on in guiding engineers, setting technical strategy, championing AI-enabled development, and establishing a culture of rapid experimentation. Shortening feedback loops is critical.

This role combines deep technical ownership, strong product thinking, and a pragmatic understanding of ecommerce and customer experience (including returns logistics and merchant workflows).

What Success Looks Like :

- Owns the business outcomes for the team in partnership with Product and Design and increasingly takes strong product ownership where needed.

- Understands and clearly articulates the business impact of technical work, prioritizing initiatives based on outcome delivery (GMV lift, returns reduction, merchant adoption, operational efficiency).

- Successfully leads modernization of legacy .NET architecture into a scalable, modular, and resilient platform.

- Drives measurable increases in BEx adoption, reduced platform issues, and faster time-to-insights for merchants.

- Owns and evolves the technical architecture for CE Revlog to improve availability, scalability, workflow reliability, and data accuracy.

- Drives technology decisions that support multi-year growth of Merch Tech platforms through phased and strategic infrastructure investments.

- Deeply understands the ecommerce domain (DTC or SaaS platforms preferred), including customer experience flows, merchandising systems, and returns logistics complexity.

- Improves UI/UX performance measurably : reduced latency, stronger observability, higher data consistency, and improved monitoring.

- Builds robust workflow systems that automate merchant and internal operational processes.

- Mentors and grows 1-3 SDE2/SDE3 engineers while remaining a strong individual contributor.

- Establishes a culture of accountability, experimentation, and high ownership.

Key Responsibilities :

- Own system design, architecture standards, and long-term technical roadmap for BEx and Merch Plays. Guide engineers in implementing scalable data pipelines, workflow automation, and reporting systems.

- Contributes to the experimentation on team structure and planning activity

- Drive high reliability and performance, including SLAs, uptime, latency, and data accuracy.

- Ensure technical solutions have measurable impact on returns reduction, GMV lift,

- Lead implementation of automated testing, code quality tools, and AI-driven development workflows.

- Translate complex technical systems into simple, actionable updates for executives and business partners.

- Act as a trusted technical advisor in strategic discussions related to merch, brand experience, and data products.

- Mentor, coach, and support engineers in their growth.

- Creates and models a team culture of experimentation, speed, and continuous improvement.

Key Metrics You Will Impact :

- Increased BEx adoption and merchant engagement.

- Reduced return rates and improved listing/content accuracy.

- Improved GMV through experimentation and attribution insights.

- Reduced latency and higher system availability.

- Fewer production incidents and faster issue resolution.

- Stronger observability and data accuracy.

- Faster cycle times and improved engineering quality.

- Improved automation of merchant workflows and operational processes.

Skills & Experience :

- 6-8+ years of software engineering experience.

- Strong experience modernizing legacy systems (preferably .NET) into scalable architectures.

- Deep expertise in backend systems, data platforms, and front-end application development.

- Strong experience building and managing workflow systems and orchestration engines.

- Ecommerce experience preferred (DTC platforms, SaaS commerce tools, or merchant-facing systems).

- Strong understanding of customer experience and/or returns logistics systems.

- Proven ability to design and scale rapid experimentation frameworks.

- Demonstrated ability to connect technical decisions to business outcomes.

- Experience leading small, high-ownership teams (preferably in startup environments).

- Experience mentoring SDE2/SDE3 engineers.

- Strong cross-functional collaboration and executive communication skills.

- Comfort operating as both strong IC and team lead.

- Prior experience with merchant systems, reporting platforms, or analytics products is a plus.