We are looking for an experienced Adobe Analytics Implementation Specialist with strong expertise in Adobe Analytics setup, configuration, tagging, and AEP Web SDK implementation.

The ideal candidate should be capable of handling end-to-end analytics implementation activities including requirement gathering, SDR creation, technical documentation, implementation, QA/testing, and debugging.

This role is primarily focused on analytics engineering and implementation rather than dashboarding or business reporting.

Key Responsibilities

Adobe Analytics Implementation & Configuration

Configure and manage Adobe Analytics implementations across websites and digital platforms

Set up and maintain report suites, eVars, props, success events, processing rules, and classifications

Create SDRs (Solution Design Requirements) and technical implementation documentation

Gather business requirements and translate them into tracking specifications

Define analytics governance and implementation standards

Tag Management & Tracking

Implement tracking using Adobe Experience Platform Data Collection (Adobe Launch)

Configure page tracking, click tracking, form tracking, campaign tracking, and custom event tracking

Implement and manage marketing and third-party tags

Work with developers on data layer implementation and validation

AEP Web SDK & Platform Implementation

Implement and configure AEP Web SDK

Work on schemas, datastreams, datasets, and event forwarding setup

Support migration from legacy Adobe Analytics implementations to AEP Web SDK architecture

Exposure to Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) is preferred

QA, Validation & Debugging

Perform implementation QA and analytics validation

Troubleshoot tracking discrepancies and data issues

Use debugging tools such as Adobe Experience Platform Debugger, Omnibug, ObservePoint, and browser developer tools

Optional / Good to Have

Basic experience in Adobe Workspace reporting and dashboard creation

Ability to analyze reports and provide actionable insights

Exposure to Google Analytics or other analytics platforms

Required Skills

Strong hands-on experience in Adobe Analytics implementation

Expertise in Adobe Experience Platform Data Collection / Adobe Launch

Strong understanding of eVars, props, success events, processing rules, and classifications

Hands-on experience with AEP Web SDK implementation

Knowledge of schemas, datastreams, datasets, and event forwarding

Experience in SDR preparation and analytics documentation

Strong understanding of HTML, JavaScript, and web technologies

Experience in analytics QA, testing, and debugging

Good communication and stakeholder management skills

Good to have NodeJS experience

Preferred Qualifications

Bachelor's degree in Engineering, Computer Science, Analytics, or related field

Adobe certifications are an added advantage

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