Adobe Campaign Developer / Email Marketing Specialist

Experience Required: 4+ Years

Location: Noida

Shift: 4:00 PM 1:00 AM IST (Flexibility required for critical launches and production support)

Role Summary:

We are looking for an experienced Adobe Campaign Developer/Email Marketing Specialist to support the design, development, testing, and deployment of marketing campaigns. The ideal candidate will have hands-on expertise with Adobe Campaign, HTML email development, audience segmentation, and campaign execution while ensuring high-quality and timely delivery.

Key Responsibilities:

- Develop, modify, and maintain email campaigns using Adobe Campaign and pre-built campaign templates.

- Edit and customize HTML emails using HTML and CSS while ensuring compliance with branding guidelines.

- Collaborate with Adobe marketing teams, program managers, and offshore teams to plan, develop, and execute marketing campaigns.

- Configure campaign workflows and automate batch campaign deployments using Adobe Campaign.

- Perform comprehensive quality assurance (QA), rendering validation, and cross-platform email testing before deployment.

- Identify and resolve HTML rendering issues to ensure consistent email display across multiple email clients and devices.

- Understand campaign objectives, develop campaign assets, and share proofs with stakeholders for approval.

- Monitor campaign progress, proactively communicate risks, and ensure timely campaign delivery.

- Work effectively in a dynamic, fast-paced environment while managing multiple campaign schedules.

- Coordinate with cross-functional teams to support weekly campaign launches for Adobe Digital Marketing (DMe) initiatives.

Mandatory Skills:

- Minimum 4 years of relevant experience in email marketing or marketing campaign operations.

- Strong knowledge of Adobe Campaign Classic (Version 7 or later).

- Good understanding of Adobe Journey Optimizer (AJO).

- Experience with Adobe Experience Platform (AEP).

- Hands-on experience with HTML for email editing, code modification, tag management, and rendering validation.

- Working knowledge of CSS for email template customization.

- Understanding of email marketing concepts, campaign lifecycle, and marketing terminology.

- Experience with audience segmentation and target audience selection.

- Familiarity with email rendering and compatibility testing tools such as Litmus and Email on Acid.

- Ability to perform detailed quality assurance (QA) and campaign validation before deployment.

Preferred Skills:

- Basic knowledge of JavaScript for campaign customization.

- Experience using project management and collaboration tools such as Workfront or similar platforms.

- Strong analytical, troubleshooting, and problem-solving skills.

- Excellent communication and stakeholder management abilities.

- Ability to work independently while coordinating with global and offshore teams.