Xerago - Senior Marketing Data Analyst

Description :

Recognized for its expertise in AI, ML, Martech, and creative UX, Xerago drives strategic campaigns and data-driven marketing. Clients span various industries including Financial Services, Retail, Technology, and

This is a full-time on-site role located in Chennai for a Senior Marketing Data Analyst. The Senior Marketing Data Analyst will be responsible for analyzing marketing data, developing actionable insights, and crafting data-driven marketing strategies.

Day-to-day tasks include performing data engineering, measurement & attribution, and leveraging analytics tools for business intelligence. The role also involves collaborating with cross-functional teams to optimize marketing campaigns and drive customer

Responsibilities :

- Developing and implementing data-driven marketing strategies.

- Performing data engineering tasks to ensure data quality and accessibility.

- Utilizing measurement & attribution techniques for accurate tracking and analysis.

- Leveraging analytics tools for business intelligence and reporting.

- Collaborating with cross-functional teams to optimize marketing campaigns.

Qualifications :

- Experience with Measurement & Attribution for accurate tracking and analysis.

- Skills in Data Engineering, AI & ML application, and Customer Data Platforms (CDP).

- Understanding of Martech, Digital Apps, and Mobility solutions.

- Strong analytical skills with the ability to interpret complex data sets.

- Excellent written and verbal communication skills.

- Ability to work collaboratively with cross-functional teams.

- Experience in the marketing or technology industry is preferred.

- Bachelors degree in Marketing, Data Science, Statistics, or a related field