Xerago - MarTech Lead - Data Analytics

Job Summary :

Key Responsibilities :

- Manage and enhance MarTech stack including platforms such as Salesforce Marketing Cloud, Oracle Eloqua, Adobe Marketo, HubSpot, Responsys, etc.

- Collaborate with marketing, sales, product, and IT teams to design and implement integrated marketing campaigns.

- Oversee data architecture, segmentation, and audience strategy leveraging tools like SQL, CDP/DMPs, and marketing databases.

- Drive integrations between marketing platforms and CRM systems (Salesforce, MS Dynamics), CMS (AEM, Drupal), and analytics tools.

- Ensure flawless campaign deployment, testing (A/B, multivariate), QA, and performance

tracking.

- Monitor and report on campaign effectiveness using dashboards and analytics (Google

Analytics, Adobe Analytics, SFMC reports).

- Maintain high standards for data compliance, security, privacy (GDPR, CAN-SPAM), and

governance.

- Mentor and lead a team of marketing technologists, automation specialists, and developers.

- Evaluate and recommend new technologies to improve operational efficiency and campaign

effectiveness.

Required Qualifications :

- Strong knowledge of data integration, ETL processes, and platforms like Talend, Zapier, APIs.

- Hands-on experience with SQL, data extensions, and relational data models.

- Understanding of customer journey orchestration, personalization, and behavioral triggers.

- Excellent project management and stakeholder communication skills.

- Bachelors degree in Marketing, Computer Science, or related field (MBA is a plus).

- Relevant certifications in Salesforce Marketing Cloud, Marketo, Eloqua, or similar platforms

preferred.

Preferred Skills :

- Willing to learn SAS environments.

- Working knowledge of compliance frameworks like GDPR, CCPA.

- Experience in B2B and B2C campaign deployment models