Description : Web Tech.

Salary Bracket and variable pay if applicable :

Work Location : Work From Office Coimbatore.

Education Qualification Required : Any UG/PG Degree.

Total Years of Experience Needed : 5 to 7 Yrs.

Relevant Years of Experience in the required role : 4 to 6 Yrs.

Job Description / Outlines the responsibilities of the role : Experience in designing and developing content and sites for B2B and B2C audiences and working with international clients.

Roles, Responsibilities and Duties / Tasks and duties that define the role :

- Own the full-cycle web projects from concept and requirement gathering to launch, post-launch support, and maintenance for both GTM tracks.

- Maintain and optimize existing GTM platforms (e.g., WordPress, WebFlow) and associated technology stacks, ensuring high uptime, security, and responsiveness across all devices.

- Manage and execute all critical API integrations, including CRM, Marketing Automation Platforms, and specialized tools (e.g., Zapier/IFTTT) for the lead lifecycle.

- Understand and apply on-page and off-page factors that influence digital performance, leading all technical SEO activities, site speed optimization, and implementing Conversion Rate Optimization (CRO) changes.

- Manage the implementation and integrity of web analytics tracking (e.g., Google Analytics, Tag Manager), providing clean data necessary for the Perfect phase of the 4P Framework.

- Manage the implementation and integrity of web analytics tracking (e.g., Google Analytics, Tag Manager), providing clean data necessary for the Perfect phase of the 4P Framework.

Must-Have Skills :

- 4 to 6 years as a Web Developer/Technologist, with proven experience in a structured web development process.

- Proficient in JavaScript, HTML, CSS, and MySQL (or equivalent database tech), with solid knowledge of programming logic and application development.

Good to have Skill :

- Demonstrated capability with modern GTM technologies like WordPress and WebFlow, including theme customization, plugin management, and security hardening.

- Proven experience in implementing and integrating marketing tools via APIs, Zapier/IFTTT, and other connectors.

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