Key Skills :

- Mobile Application, Web Analysis, Adobe Launch, Adobe Target

Roles and Responsibilities :

- Own, maintain, and evolve the Solution Design Reference (SDR), including eVar/prop/event allocations, namespace conventions, and data layer contracts across web and mobile.

- Design and govern the registry architecture (screen, component, campaign, experiment, and product registries) to ensure consistent taxonomy across teams.

- Define and steward journey taxonomy and translate business questions into measurable, auditable tracking requirements.

- Lead analytics governance including change control processes, Registry Change Proposals (RCPs), RACI model, and tiered data-quality escalation.

- Serve as the authoritative escalation point for Adobe Analytics best practices (hit structure, processing rules, VISTA rules, classification hierarchies, and report suite strategy) and guide AEP/CJA readiness and migration.

Skills Required :

- 5 to 10 years of experience in web analytics and Adobe analytics governance/implementation.

- Adobe Analytics expertise with strong web and mobile analytics implementation experience.

- Adobe Launch implementation and measurement deployment across digital properties.

- Adobe Experience Platform (AEP) and/or Customer Journey Analytics (CJA) readiness, including data model and migration advisory.

- Solution Design Reference (SDR) ownership, including eVar/prop/event allocation governance and data layer contract standards.

Good to Have :

- Adobe Target experience for personalization and campaign measurement.

- AEP Reports and Microsoft Power BI for reporting and analytics consumption.

Education :

- Degree in Computer Science, Engineering, or a related field (or equivalent practical experience).