Subject Matter Expert - Data Analytics

Job Summary :

We are looking for an experienced Data Analytics Subject Matter Expert (SME) with a strong background in marketing analytics, marketing frameworks, and business intelligence tools. The candidate will be responsible for designing, executing, and interpreting data-driven insights to optimize marketing and business strategies.

Key Responsibilities :

- Use tools like Google Analytics and Adobe Analytics to track and evaluate performance.

- Conduct deep-dive analyses to identify performance trends, drivers, and growth opportunities.

- Frame and test data-driven hypotheses, define KPIs, and measure outcomes.

- Collaborate with marketing, business, and product teams to define analytics requirements.

- Build dashboards and visualizations using Tableau, Power BI, with strong hands-on SQL skills.

- Deliver regular and ad-hoc reports and generate insights to support BAU activities.

- Provide actionable recommendations through data trends, statistical analysis, and visualizations.

- Support experimentation frameworks (A/B testing, pre-post analysis, regression analysis).

- Document analytical approaches ensuring accuracy and consistency.

Required Skills & Experience :

- 4- 7 years of experience in data analytics / business intelligence.

- Proficiency in SQL for data querying and transformation.

- Strong experience in data visualization (Tableau, Power BI).

- Hands-on expertise in Advanced Excel and familiarity with Python/R (good to have).

- Strong knowledge of marketing analytics and frameworks.

- Experience with Google Analytics and Adobe Analytics preferred.

- Solid understanding of statistical techniques (A/B testing, regression analysis, optimization).

- Strong business acumen with the ability to translate insights into actionable recommendations.

- Ability to handle large datasets, explore data independently, and present compelling narratives.