Software Engineer - Web Analytics

Job Description :

- Perform end-to-end QA of web analytics implementations using Adobe Analytics.

- Validate page view, click, form, funnel, and custom event tracking across banking websites.

- QA and debug tags implemented via Adobe Launch, Ensighten, or other TMS tools.

- Validate data layer variables, context data, eVars, props, events, and classifications.

- Ensure data accuracy across environments (DEV, QA, UAT, PROD).

- Identify implementation gaps and recommend corrective actions or optimizations.

- Validate analytics behavior post releases, migrations (e.g., AppMeasurement to Web SDK), or site changes.

- Coordinate with developers, analytics engineers, and business stakeholders to resolve issues.

- Maintain QA documentation, tagging specifications, and governance standards.

- Support audits and compliance requirements specific to the banking domain.

Required Skills & Experience :

- 24 years of experience in Web Analytics QA.

- Strong hands-on expertise with Adobe Analytics.

- Extensive experience with Tag Management Systems (Adobe Launch, Ensighten, GTM).

- Strong understanding of JavaScript-based tracking and data layers.

- Experience validating Web SDKbased implementations.

- Familiarity with browser debugging tools (Adobe Experience Platform Debugger, Developer Console, DevTools).

- Exposure to analytics governance and compliance in regulated industries (preferred).

Nice to Have :

- Experience with Adobe Experience Platform (AEP).

- Understanding of consent management and privacy frameworks.

- Banking or financial services domain experience.