Description :

Senior Analyst/Consultant Adobe Analytics & Tag Management

Overview :

We are seeking a highly skilled and experienced Senior Analyst/Consultant specializing in the implementation and optimization of Adobe Analytics and Adobe Launch, with critical expertise in Tealium and the Adobe Web SDK. The ideal candidate will possess strong development capabilities to drive complex tracking solutions and translate data strategy into technical execution.

Key Responsibilities and Job Duties :

Adobe Analytics Leadership :

- Serve as the technical expert for Adobe Analytics, responsible for defining, implementing, and validating tracking solutions across digital properties.

- Drive day-to-day configuration and maintenance of Adobe Analytics components, including report suites, variables (eVar/Prop), segments, calculated metrics, and processing rules.

Tag Management System (TMS) Development:

- Utilize deep expertise in Tealium (minimum 2 years of relevant experience) to manage and deploy tags, extensions, and configurations.

- Demonstrate strong developer capabilities with excellent day-to-day programming skills and the ability to perform complex coding (JavaScript) within the TMS environment.

- Possess a developer background (development experience) necessary to implement robust and scalable data layers and tracking logic.

Modern Implementation (Web SDK) :

- Lead the implementation and integration using the Adobe Web SDK, ensuring efficient and future-proof data collection across digital channels.

- Understand and manage the implications of migrating traditional AppMeasurement implementations to the Web SDK.

Cross-Tool Experience :

- Leverage experience in various Analytics tools and platforms to support cross-platform data validation and migration efforts.

Communication and Consultation :

- Possess good communication skills to effectively articulate complex technical concepts, tracking requirements, and implementation strategies to business stakeholders and non-technical teams.

- Work closely with product owners and business analysts to translate business requirements into technical tagging specifications.

Required Skills and Qualifications :

- Adobe Analytics Mastery: 5+ years of hands-on experience in implementing, configuring, and troubleshooting Adobe Analytics (formerly Omniture SiteCatalyst).

- Tealium Expertise: Minimum of 2 years of experience utilizing Tealium iQ Tag Management and Tealium AudienceStream.

- Development Skills: Proven ability to write, debug, and optimize JavaScript code for tagging implementations and data layer manipulation.

- Modern Adobe Stack: Direct work experience with the Adobe Web SDK (AEP Web SDK/Experience Platform SDK).

- Communication: Excellent verbal and written communication skills suitable for conveying technical information to business audiences.

- General Analytics: Experience working with and integrating data from various marketing and analytics tools.