Roles & Responsibilities :

PRINCIPAL ACCOUNTABILITIES :

1. Product roadmap and requirement management :

- Understand business objectives, customer pain points and channel priorities for App and Web journeys.

- Translate business requirements into product backlog, user stories, BRDs, acceptance criteria and release scope.

- Prioritize requirements basis business impact, customer experience, regulatory need and technology feasibility.

- Maintain product roadmap and ensure alignment with POD Head, PMG, Business and Technology teams.

2. Product lifecycle and delivery management :

- Own delivery of assigned digital journeys from requirement discovery to go-live and post-launch monitoring.

- Coordinate with IT, Design, Analytics, Operations, Risk and Compliance teams for timely execution.

- Track sprint progress, dependencies, defects, UAT observations and release readiness.

- Ensure all deliverables are closed as per approved scope, quality standards and committed timelines.

3. Customer journey and UI/UX coordination :

- Work with DCX/UI-UX teams to design clear, intuitive and customer-friendly journeys.

- Review wireframes, screen flows, communication content and customer touchpoints for journey consistency.

- Identify customer friction points and recommend improvements to improve adoption and conversion.

4. KPI monitoring and post-live governance :

- Monitor journey performance through leads, funnel conversion, drop-offs, feature adoption and business output.

- Work with Analytics teams to validate KPI dashboards and highlight performance gaps.

- Drive post-live issue resolution, improvement backlog and course correction actions.

5. UAT, release and change governance :

- Plan and coordinate UAT with Business, Product, Operations and Technology stakeholders.

- Ensure defects are tracked to closure and release sign-offs are obtained before deployment.

- Support release notes, training inputs, SOP updates and communication for new launches.

6. Stakeholder management and governance :

- Facilitate discussions with Business, PMG, IT, COE, Analytics, DCX, Risk and Compliance teams.

- Prepare project updates, risk trackers, milestone status and governance notes for POD Head review.

- Escalate blockers impacting delivery timelines, business performance or customer experience.

7. Team development and execution discipline :

- Guide managers and team members on requirement detailing, UAT discipline, delivery tracking and product governance.

- Establish ownership, review rhythm and documentation hygiene within the product delivery team.