Novartis - Data Insights Expert - Google Analytics Implementation & Customization

Job Description Summary :

Specialized in implementing and analyzing web analytical trends in the Pharma domain, also in leveraging Google Analytics 4 (GA4) and Google Tag Manager (GTM) to extract, analyze, and interpret data. Provide strategic insights and actionable recommendations to address business challenges and optimize digital strategies

Responsibility :

GA4 Implementation and Configuration :

- Lead the implementation and configuration of GA4 data streams, events, and conversions tailored to the unique needs of stakeholders.

- Utilize GTM for advanced tracking implementations, ensuring accurate data collection and attribution modeling

Data Extraction and Analysis :

- Extract and analyze GA4 data to uncover meaningful insights into user behavior, website performance, and campaign effectiveness.

- Employ advanced segmentation and cohort analysis techniques to deep dive into data and identify trends relevant to business objectives.

Insights and Recommendations :

- Translate data findings into actionable insights and recommendations that drive business growth and optimize digital marketing strategies.

- Develop compelling stories through data visualization and narrative-building to communicate insights effectively to stakeholders.

Business Problem Solving :

- Conduct in-depth analysis to understand and solve complex business problems, such as optimizing patient engagement, improving conversion rates, or enhancing digital marketing ROI.

- Collaborate with cross-functional teams to implement data-driven solutions and measure the impact of strategic initiatives.

Pharma Domain Expertise :

- Apply specialized knowledge of web analytics within the Pharma industry, including regulatory compliance considerations, patient journey mapping, and healthcare data privacy.

- Stay updated with industry trends and regulatory changes that impact digital analytics and marketing strategies in Pharma.

Reporting and Dashboard Creation :

- Design and develop custom reports, dashboards, and data visualizations in GA4 to monitor key performance indicators (KPIs) and track progress.

- Customize reporting formats to meet the needs of different stakeholders, from marketing teams to executive leadership.

Continuous Learning and Development :

- Maintain GA (Google Analytics) and GTM certifications to stay abreast of the latest features and best practices in digital analytics.

- Proactively seek opportunities to enhance technical skills and domain knowledge through training, conferences, and industry networking.

Minimum Requirements :

- University degree in Computer Science, Information Management or significant work experience in similar subject areas.

- In-depth knowledge of Google Analytics, Google Tag Manager, and related tools.

- Strong analytical and problem-solving abilities, capable of conducting deep-dive analysis and deriving actionable insights from data.

- Ability to understand business challenges within the Pharma domain and translate them into measurable metrics and KPIs.

- Excellent verbal and written communication skills to articulate complex technical concepts and data insights clearly and persuasively.

- Proven ability to collaborate effectively with cross-functional teams and stakeholders to achieve common goals and drive business impact.

- GA and GTM certifications are required