Overview :

We are looking for a Senior Marketo Developer to lead the design, development, and optimization of advanced marketing automation solutions. This role requires deep technical expertise in Marketo, hands-on API integration experience, and the ability to architect scalable workflows that align with sales and marketing processes.

Key Responsibilities :

Marketo Development & Automation :

- Design, build, and optimize complex Marketo programs, nurture streams, and lead scoring models.

- Develop and maintain dynamic content, snippets, tokens, and program templates.

API & Integration :

- Develop custom integrations using Marketo REST/SOAP APIs and LaunchPoint connectors.

- Ensure seamless data flow between Marketo, Salesforce, and third-party systems.

Data Management & Architecture :

- Maintain data hygiene, enrichment, and normalization across platforms.

- Architect scalable solutions for lead lifecycle, routing, and attribution.

Performance Optimization & Troubleshooting :

- Monitor system performance, troubleshoot sync/API issues, and resolve campaign execution errors.

- Conduct unit, integration, and regression testing for new solutions.

- Provide technical documentation, best practices, and mentor junior developers.

Qualifications :

- 5+ years of hands-on experience with Marketo development and administration.

- Expertise in Marketo APIs, LaunchPoint services, and integrations with CRMs (preferably Salesforce).

- Strong skills in HTML, CSS, JavaScript, Velocity scripting, JSON, XML.

- Proven experience building scalable, modular program templates and workflows.

- Strong understanding of lead lifecycle management, attribution, and marketing operations best practices.

- Marketo Certified Expert (MCE) required; additional certifications preferred.