1. Data Collection and Preparation :

- Gather data from multiple sources, including Google Analytics, social media platforms, email marketing tools, and advertising platforms (Google Ads, Facebook Ads).

- Clean, transform, and prepare data for accurate analysis and actionable insights.

2. Data Analysis and Interpretation :

- Conduct statistical analysis to identify trends, customer behaviour, and campaign performance.

- Use analytics techniques to determine key engagement drivers, conversion rates, and digital KPIs.

- Identify areas for marketing strategy improvements based on insights.

3. Reporting and Communication :

- Develop clear and concise reports and dashboards to communicate findings.

- Present data-driven insights that inform marketing strategies and decision-making.

4. Optimization and Strategy :

- Leverage analytics data to refine targeting, enhance personalization, and optimize marketing campaigns.

- Collaborate with marketing teams to implement data-backed strategies for digital success.

Qualifications :

- Experience in Data Analysis, Performance Tracking, and Optimization

- Proficiency in data analysis tools (SQL, Python)

- Familiarity with web analytics platforms (Google Analytics, Adobe Analytics)

- Knowledge of CRM & marketing automation platforms

- Expertise in data visualization tools (Tableau, Power BI)

- Strong problem-solving and analytical skills

- Ability to communicate insights effectively to both technical and non-technical audiences

- Understanding of digital marketing strategies and best practices

- Programming skills (Python or R) are a plus