Experience : 4+ years

Industry : BFSI/Banking/Mutual Funds/ Life Insurance

Job location : Mumbai (Kurla)

Notice period : Immediate - 30 days

Budget : Upto 15 lacs depending on the current CTC of the candidate, hike can be offered 20-25%

About Hansa Cequity :

Hansa Cequity is one of the leading data-driven, connected CX services providers in India.

We offer integrated solutions in Marketing, Data Analytics, MarTech, Campaign Management, Digital, and Contact Center services to help clients acquire, engage, and retain customers profitably.

By combining data-driven marketing strategy with cutting-edge technology, we empower brands to understand their customers deeply and build meaningful, multichannel engagement.

Our goal is to deliver measurable business growth using best-in-class tools, platforms, and insights.

We are recognized among the Top 50 Analytics Companies in India.

Role Overview :

We are seeking an experienced Senior Data Analyst to drive data-driven decision-making across business and marketing functions, with hands-on ownership of end-to-end campaign analytics.

The ideal candidate will have strong analytical expertise, hands-on experience with SQL, Power BI, and Databricks, and the ability to translate business requirements into scalable analytical solutions.

Prior experience in the BFSI domain (Mutual Funds / Financial Services preferred) is highly desirable.

Key Responsibilities :

Operational :

- Collaborate closely with business and marketing stakeholders to gather requirements and define reporting and analytics needs.

- Own end-to-end campaign analytics, including campaign setup validation, tracking, performance measurement, and post-campaign analysis.

- Extract, transform, and analyze large datasets using SQL, Power BI, and Databricks.

- Design and deliver high-quality dashboards, campaign MIS, ad-hoc analyses, and automated reporting pipelines.

- Track and report campaign KPIs such as reach, conversion, ROI, funnel performance, customer cohorts, and attribution metrics.

- Manage and prioritize multiple data requests while ensuring accuracy, consistency, and data governance compliance.

- Develop robust SQL-based solutions supporting data lake and analytics architecture.

- Work with structured and semi-structured data; exposure to big data platforms is a plus.

Key Responsibilities :

Strategic :

- Partner with marketing and business teams to support upsell, cross-sell, and lifecycle campaigns from ideation to closure.

- Translate complex business and campaign objectives into scalable, data-driven analytical solutions.

- Perform pre-campaign analysis, in-campaign optimization, and post-campaign effectiveness measurement.

- Proactively identify trends, risks, opportunities, and optimization levers through deep data analysis.

- Act as a bridge between technical teams and business stakeholders, ensuring alignment on insights, KPIs, and delivery timelines.

Qualifications : B./B.Tech/M./M.Tech or B.Sc/M.Sc in Computer Science, IT, Electronics, Data Analytics, Big Data, AI/ML, or related fields.

- 4-7 years of hands-on experience in data analytics, business analytics, or campaign analytics roles.

- Experience in BFSI / Mutual Funds / Financial Services is strongly preferred