DigitalMarga - Zoho CRM Developer & Automation Specialist

About the Role :

DigiMak Agency is scaling rapidly and seeking a high-ownership Zoho CRM Developer & Automation Specialist to architect, automate, and optimize our revenue stack. Youll own CRM design, integrations, data integrity, and email automation that power operations and lead generation across different channels.

Key Responsibilities :

A) CRM Management (Zoho One Ecosystem) :

- Own core Zoho One appsCRM, Campaigns, Books, Creator, Analytics (plus Flow/Desk as needed).

- Design custom modules, fields, Blueprints, validation rules, webforms, and assignment rules.

- Build end-to-end commercial workflows : Leads ? Deals ? Quotes ? Sales Orders ? Invoices ? Payments (Books).

- Implement billing & invoicing automations; reconcile data with finance and delivery teams.

- Maintain CRM hygiene : dedupe, enrichment, GDPR-compliant consent, archival policies, and performance tuning.

- Develop Deluge functions, REST API integrations, and JS/HTML assets for custom components.

- Create role-based dashboards & reports for Sales, Marketing, Ops, and Leadership.

- Write SOPs, train users, and maintain process documentation and change logs.

B) Email Marketing (Zoho Campaigns, SmartLead, etc.) :

- Architect lifecycle email journeys : onboarding, nurture, re-engagement, ABM sequences.

- Manage multi-domain DNS, SPF/DKIM/DMARC, warm-ups, inbox placement, and deliverability.

- Build responsive HTML templates, manage A/B tests, and optimize for open/click/reply rates.

- Govern opt-in/opt-out, suppression lists, bounce handling, and compliance.

C) Lead Data & List Building :

- Source and enrich data via Apollo.io, LinkedIn Sales Navigator, Uplead, Clay (or similar).

- Design segmentation (ICP, tiering, intent, geo, industry) aligned to campaigns and sales plays.

- Sync and QA data between CRM ? Campaigns to ensure single source of truth.

Success Metrics (KPIs) :

- Data quality : >98% valid emails, <2% bounce rate on cold sends.

- Speed-to-lead : <5 minutes from capture to routing with SLA alerts.

- Pipeline visibility : complete funnel reporting with stage conversion accuracy >95%.

- Deliverability : Inbox placement & domain health maintained across all sending domains.

- Automation coverage : % of manual tasks replaced by workflows/Deluge functions.

Qualifications :

- 4 to 5 years in CRM development & email automation

- Strong Deluge, HTML, JavaScript, and REST API skills; experience with Zoho Creator/Flow is a plus.

- Proven delivery of CRM customizations, commercial workflow automation (quotes, SOs, invoices), and third-party integrations.

- Comfortable with data modeling, normalization, dedupe logic, and compliance.

- Background in tech/engineering/software preferred

Nice-to-Have (Bonus) :

- Experience with SalesIQ/Desk, webhook middleware, or reverse-ETL tools.

- Familiarity with domain reputation management, seed testing, and inbox monitoring.

- Exposure to ABM, lead scoring, and ICP playbooks.

Tools Youll Likely Touch :

- Zoho CRM, Campaigns, Books, Creator, Analytics, Flow, Postman, SmartLead/Instasent, Apollo, Sales Navigator, Uplead, Clay, Google Workspace, webhook/REST services.