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Data Science Analyst - R/Python

Posted on: 19/09/2025

Job Description

Data Science Analyst - Media Analytics

Location : Bangalore (Onsite)

Notice Period : Candidates who can join within 30 days may only apply

Job Summary :


We are looking for a Senior Data Science Analyst with strong expertise in Media Analytics and a proven track record in driving marketing measurement and optimization. The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimize media investments.

Required Skills & Experience :


- 7 to 8 years of experience in Data Science/Analytics with a strong focus on media measurement, marketing effectiveness, and performance optimization.

- Hands-on expertise in advanced statistical modeling, attribution, and experimental design.

- Proficiency in tools such as Python, R, SQL, and visualisation platforms (Tableau/Power BI).

- Experience in Media Mix Modeling (MMM) is a plus.

Key Responsibilities :


- Lead the design, development, and implementation of media analytics solutions to evaluate channel and campaign effectiveness.

- Analyze large-scale marketing, consumer, and business performance datasets to generate actionable insights.

- Partner with business, marketing, and analytics teams to define measurement frameworks and KPIs.

- Translate advanced statistical analyses into clear, business-focused insights and recommendations.

- Stay updated with the latest trends in media analytics, measurement methodologies, and tools.

- Mentor and guide junior analysts in media analytics and advanced measurement techniques.


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