Data Science Analyst - Media Analytics

Data Science Analyst - Media Analytics

Experience : 7-8 years

Location : Bangalore (Onsite)

The candidates who can join within 30 days may only apply

Job summary :

We are looking for a Senior Data Science Analyst with strong expertise in Media Analytics and a proven track record in Marketing Mix Modeling (MMM). The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimise media investments.

Key Responsibilities :

- Lead the design, development, and implementation of Marketing Mix Models to evaluate media/channel effectiveness.

- Analyze large-scale marketing, consumer, and business performance datasets to provide actionable insights.

- Partner with business, marketing, and analytics teams to define measurement frameworks and KPIs.

- Translate advanced statistical analyses into clear, business-focused insights and recommendations.

- Stay updated with latest trends in marketing analytics, measurement methodologies, and tools.

- Mentor and guide junior analysts in media analytics and MMM best practices.

Required Skills & Experience :

- 7-8 years of experience in Data Science/Analytics with a strong focus on media measurement and marketing effectiveness.

- Hands-on expertise in Marketing Mix Modeling (MMM) using statistical and ML techniques.

- Strong knowledge of econometric modeling, attribution, and experimental design.

- Proficiency in tools such as Python, R, SQL, and visualization platforms (Tableau/PowerBI).

- Strong communication skills to simplify complex analysis for senior stakeholders.