Data Analyst/Scientist

Responsibilities include :

- Work towards maximization of customer conversions and engagement through analysis of past campaigns

and improvement of future Marketing Communications to customers.

- Provide Analytics driven Insights to create and enhance campaign performance, work with campaign team to coordinate on insight to action, enabling better performance of the overall marketing analytics stack

- Create POC's of new ideas, scale them into solutions, able to drive the team with technology, automation, and bring in new ideas

- Using statistical tools to identify, analyze and interpret patterns and trends for diagnosis and prediction

- Coordinating with Data Engineering, Campaign management, and MarTech teams to ensure detailed analysis of Marketing performance.

- Setup process efficiencies in data analysis, mentor junior data analysts

Qualifications :

- 5+ year work experience as Data Analyst/Scientist. Banking domain knowledge is mandatory

- Experience as an Analytics Manager or Data Scientist with prior experience of leading or mentoring people, experience in Marketing/Campaign Analytics desirable

- Hands on experience of SQL, Python, Excel, and PowerPoint. Knowledge of visualization tools is a plus

- Hands on knowledge of Statistical/ML methods of Regression, Segmentation, Decision Trees

- Methodical and logical approach to problem solving

- Strong Communication skills, Organizational abilities, and Stakeholder Management