About the Role :

We are building a central Design Thinking function to drive customer-centric innovation and digital transformation. This role sits at the intersection of behavioral analytics, customer understanding, and business strategy. You will uncover insights from data and research, frame meaningful problems, and help shape customer experiences across digital products.

Responsibilities :

- Analyze customer journeys, funnels, and behavioral data to identify friction points and growth opportunities.

- Leverage session replays, clickstream data, cohort analysis, and engagement metrics to understand customer behavior.

- Synthesize quantitative insights with qualitative research findings to build actionable problem statements.

- Partner with Product, Design, Business, and Research teams to drive customer-centric decision-making.

- Translate customer signals into clear hypotheses and opportunity areas for improvement.

- Support experimentation, solution validation, and outcome measurement through data-driven approaches.

- Connect customer experience challenges with business metrics and operational realities.

- Present insights and recommendations to stakeholders through structured storytelling.

- Challenge assumptions, validate findings, and drive evidence-based decision making.

- Contribute to improving customer experience across digital products and customer journeys.

Requirements :

- 4+ years of experience in Consumer Insights, CX Analytics, Product Analytics, UX Research, or Behavioral Analytics.

- Strong experience analyzing customer journeys, funnels, clickstream data, cohort behavior, and engagement metrics.

- Hands-on experience with analytics platforms such as Google Analytics, Mixpanel, Amplitude, CleverTap, Firebase, ContentSquare, or similar tools.

- Ability to combine quantitative data with qualitative research inputs to generate actionable insights.

- Strong understanding of behavioral analytics, customer experience metrics, and user journey analysis.

- Working knowledge of SQL and Excel for data extraction and analysis.

- Familiarity with data visualization tools such as Tableau, Power BI, or Looker.

- Understanding of hypothesis-driven analysis, experimentation, and A/B testing concepts.

- Strong analytical thinking, structured problem-solving, and stakeholder communication skills.

- Experience working in cross-functional teams across Product, Design, Business, and Research functions.

Preferred Background :

- Candidates from leading B2C product companies, consumer internet organizations, fintech firms, or data analytics companies.

- Experience in Product Analytics, User Research, Behavioral Science, Customer Experience, or Growth Analytics.

- MBA or equivalent qualification from premier institutes such as IIM, XLRI, NMIMS, or similar institutions.

- Female candidates are highly preferred.

Compensation :

- Compensation structure : 75% Fixed Pay + 25% Performance-Linked Variable Pay.

What You'll Gain :

- Opportunity to influence customer experiences at scale.

- Exposure to cross-functional problem solving across Product, Design, Business, and Research teams.

- Ownership of high-impact customer insight initiatives.

- A collaborative environment focused on innovation, experimentation, and customer-centric thinking