About Corporater :

Corporater is a global software company that delivers integrated software solutions for Governance, Performance, Risk, and Compliance (GPRC) on a single system the Corporater Business Management Platform.

We empower medium and large enterprises across industries to align strategy with execution, digitalize operations, and drive business outcomes.

Our Chennai office serves as a key technology and marketing hub, supporting global initiatives and growth.

About the Role :

We are seeking a skilled Data Analyst with a strong background in marketing analytics, programming, and martech platforms.

You will work at the intersection of strategy and technology, playing a critical role in enabling data-driven decision-making through performance tracking, revenue attribution, and marketing automation.

Key Responsibilities :

Data Integration & Analysis :

- Consolidate and analyze data from sources such as websites, digital campaigns, CRM systems, and sales pipelines

- Map and normalize datasets to create unified customer and account journeys

- Build structured views for evaluating campaign and marketing channel performance

Revenue Attribution & Performance Tracking :

- Develop models to attribute pipeline and revenue to specific marketing activities

- Design dashboards to visualize lead flow, conversions, and ROI

- Support multi-touch attribution and optimize channel spend

Automation & Reporting :

- Build scripts and workflows for ETL, reporting, and visualization

- Maintain automated data pipelines for real-time analytics

- Collaborate with marketing and sales teams to calibrate dashboards and KPIs

Insights & Strategy :

- Translate data into performance narratives and strategic recommendations

- Identify patterns and gaps in the marketing funnel and customer behavior

- Recommend improvements in targeting, content, and resource allocation

Collaboration & Governance :

- Work closely with Marketing, Sales, and Customer Success to ensure consistent metrics

- Enforce best practices in data quality, campaign tagging, and tracking

- Document processes and support ongoing marketing data governance

Qualifications & Skills :

- Bachelors or Masters in Data Science, Computer Science, Statistics, or related field

- 3+ years of experience in marketing analytics or a data analyst role in a digital environment

- Proficiency in Python, SQL, or similar for data processing and automation

- Experience with marketing tools and platforms (e., CMS, campaign management, email automation)

- Strong skills in data visualization (Power BI, Tableau, Looker, or Google Data Studio)

- Familiarity with marketing attribution models and customer data platforms (CDPs)

- Understanding of APIs and cross-platform data extraction methods

- Strong analytical, communication, and storytelling skills

Preferred Qualifications :

- Experience in B2B marketing or account-based marketing (ABM)

- Familiarity with customer journey mapping and funnel optimization

What We Offer :

- A purpose-driven, global work culture with a strong focus on innovation

- Opportunity to influence strategic marketing decisions with data

- Cross-functional collaboration with global Marketing, Sales, and Product teams

- Room for continuous learning and career development

- Competitive salary and benefits