About the job :

We're looking for a WordPress Developer who understands performance, SEO, conversion, and user experience - not just design.

If you think about page speed, CTA placement, mobile responsiveness, lead capture, and clean structure, this role is for you.

KEY RESPONSIBILITIES :

Website Development :

- Build WordPress websites from scratch or via themes and page builders

- Customize themes, templates, and layouts as per business requirements

- Create reusable sections, blocks, and component libraries

- Develop service pages, landing pages, blogs, and business websites

Business Growth Engineering :

- Design pages with conversion in mind - layout, CTA placement, and trust signals

- Set up lead capture flows including forms, WhatsApp, Calendly, and booking integrations

- Integrate CRM tools such as HubSpot for lead management

- Install and configure GA4, GTM, Meta Pixel, and LinkedIn Insight Tag

Performance Optimization :

- Optimize Core Web Vitals such as LCP, CLS, and FID/INP across desktop and mobile

- Compress images, minify scripts, and remove bloated or unnecessary plugins

- Implement caching, lazy loading, and CDN configurations

SEO & Technical Setup :

- Implement SEO-friendly heading hierarchy, meta tags, and image alt text

- Set up internal linking, schema markup, and canonical URLs

- Configure Rank Math or Yoast SEO correctly on every page

- Achieve measurable speed improvements on every project

- Ensure websites are crawlable, indexable, and technically clean

UI & Page Builder Work :

- Build high-quality layouts using Elementor or similar page builders

- Ensure full mobile responsiveness across all screen sizes

- Maintain design consistency in spacing, typography, and alignment

- Translate wireframes and references into polished web pages

Maintenance & Ownership :

- Monitor site health, run plugin updates, and manage backups

- Diagnose and fix layout bugs, plugin conflicts, and broken sections

- Handle DNS, hosting, SSL, and domain-level tasks when needed

- Take full ownership of website delivery from brief to launch

GEO - Generative Engine Optimization :

- Optimize website content to appear in AI-generated answers across platforms like ChatGPT, Perplexity, Google SGE, and Copilot

- Structure content with clear entities, definitions, and authoritative formats preferred by AI engines

- Implement FAQ Schema, How-To Schema, and structured data to improve AI citation probability

- Write and format content (headings, summaries, snippets) that AI models are more likely to surface and quote

- Stay current with how LLMs and AI search engines discover, rank, and cite web content

Must-Have Skills :

- WordPress

- Elementor

- HTML

- CSS

- Basic JavaScript

- Responsive Design

- Speed Optimization

- SEO-Friendly Development

- Plugin Integrations

- Lead Capture Forms

- Schema Markup

- GEO Basics

Good to Have :

- ACF

- WooCommerce

- GTM / GA4

- HubSpot CRM

- Cloudflare / CDN

- UI/UX understanding

- B2B website experience

- Entity SEO / AI citation optimization

Who We're Looking For :

- Someone who thinks beyond design and asks : "Will this convert?"

- Strong ownership from brief to launch

- Detail-oriented, proactive, and technically strong

- Comfortable working in a fast-moving startup environment