Bounteous - Senior Adobe Analytics Consultant - Customer Journey Map

Description :

The Senior Adobe Analytics Consultant is responsible for leading end-to-end digital analytics implementations, optimization, and insights delivery using Adobe Analytics and Adobe Experience Platform (AEP).

This role partners with marketing, product, UX, and technology teams to translate business objectives into robust analytics solutions, ensuring accurate data collection, meaningful insights, and measurable business impact.

The role demands strong hands-on expertise in Adobe Analytics, solution design capability, client-facing consulting skills, and the ability to mentor junior consultants.

Key Responsibilities :

Adobe Analytics Implementation & Architecture :

- Lead end-to-end Adobe Analytics implementations across web, mobile, and digital platforms.

- Design and maintain Solution Design References (SDR) and tracking specifications.

- Implement and manage analytics via Adobe Launch / Tags, including rules, data elements, and extensions.

- Configure eVars, props, events, classifications, and processing rules.

- Ensure accurate data capture, validation, and governance across digital touchpoints.

Adobe Experience Platform & Advanced Analytics :

- Support and integrate Adobe Experience Platform (AEP) where applicable.

- Work with XDM schemas, datasets, and data flows.

- Enable customer journey analysis through Customer Journey Analytics (CJA).

- Collaborate on integrations with Adobe Target, Adobe Audience Manager (where applicable), and third-party tools.

Reporting, Insights & Optimization :

- Develop advanced dashboards and reports using Analysis Workspace.

- Translate data into actionable insights for marketing, product, and leadership teams.

- Conduct funnel analysis, cohort analysis, pathing, attribution, and segmentation.

- Support A/B testing analysis and personalization initiatives.

- Provide strategic recommendations to improve conversion, engagement, and ROI.

Data Quality, Governance & Compliance :

- Establish and enforce data governance and tagging standards.

- Perform regular data audits, validation, and troubleshooting.

- Ensure compliance with data privacy regulations (GDPR, CCPA, consent management).

- Work closely with legal and security teams to manage consent and data usage.

Client & Stakeholder Engagement :

- Act as a trusted analytics advisor to business and client stakeholders.

- Lead requirement workshops, discovery sessions, and solution walkthroughs.

- Communicate technical concepts to non-technical audiences.

- Manage multiple engagements and ensure on-time, high-quality delivery.

Leadership & Mentoring :

- Mentor and guide junior analysts and consultants.

- Review implementation work and provide best-practice guidance.

- Contribute to analytics playbooks, accelerators, and internal IP