Core Platform Expertise :

- Sprinklr Mastery : 3+ years of hands-on administration experience within the Sprinklr enterprise ecosystem. Must have deep experience configuring Sprinklr Modern Care (routing, queues, macros), Modern Marketing (paid orchestration, asset manager), and Modern Research (listening queries, AI intent tagging). Sprinklr Platform Administrator or Pro certifications are highly preferred.

- Messaging platform Infrastructure : Proven experience building and managing conversational workflows within the Infobip portal. Must understand how to configure the WhatsApp Business API, SMS failover logic, and multi-channel conversational loops using messaging platforms workflow tools.

- LinkedIn Sales Navigator (LSN) Integration : Experience technically linking LSN into CRMs and enterprise social platforms (like Sprinklr) to support social selling, identity resolution, and audience segmentation mapping.

Data Signals & Tracking Architecture :

- Advanced Tag Management : Deep expertise in Server-Side Google Tag Manager (sGTM), data layer design, and advanced JavaScript for custom tag modification.

- Platform APIs & Conversions : Direct, hands-on experience implementing and troubleshooting server-to-server tracking protocols, specifically Meta Conversions API (CAPI), Google Enhanced Conversions, and TikTok Events API.

- Identity Resolution & CRM Data Flow : Proven track record of configuring data pipelines, webhooks, and REST APIs to pass event data (e.g., user behaviors, opt-ins, Lead Gen forms) seamlessly between social platforms, messaging platforms, and enterprise CRMs (e.g., Salesforce, Microsoft Dynamics, Veeva).

Foresight, Compliance & Analytics :

- Privacy & Consent Tech : Solid technical understanding of data privacy frameworks (GDPR, CCPA) and experience integrating consent management platforms (e.g., OneTrust, Cookiebot) with your tagging and messaging setups.

- Quality Assurance & Debugging : Proficiency with technical debugging and proxy tools (e.g., Charles Proxy, OmniBug, Fiddler, platform pixel helpers) to diagnose broken data pipelines or looping chat flows.

- AI Readiness : Experience or strong technical literacy in configuring vendor-provided AI layers (e.g., Sprinklr AI+ Studio, conversational AI bots/LLMs within Infobip) for automated intent classification and messaging routing.

Professional Experience & Mindset :

- Experience : 5-8+ years in a Technical Marketing Operations, MarTech Implementation, or Solutions Engineering role.

- The "Doer" Mentality : You must love configuring systems, writing logic rules, and fixing broken integrations. This is not a management or campaign strategy role; it is an implementation and technical strategy role.

- Collaboration Style : Ability to seamlessly read an Enterprise Architects blueprint and turn it into operational, configured reality, while translating technical platform updates into plain English for creative and paid media execution teams.