- Understanding of AEP's architecture, data modeling, and functionalities like Real-Time Customer Profile, Data Lake, and Customer Journey Analytics.

Adobe Experience Cloud (AEC) Products :

- Hands-on experience with Adobe tools like Adobe Customer Journey Analytics (CJA), Adobe Experience Manager (AEM), Adobe Target, and Adobe Real-Time CDP.

Data Ingestion & Transformation :

- Experience with ETL (Extract, Transform, Load) processes, data schemas (XDM - Experience Data Model), and integration of multiple data sources into AEP.

Query and Data Management :

- Strong skills in SQL, NoSQL, and Adobe Query Service to process and analyze customer data.

Identity Resolution & Identity Graph :

- Knowledge of identity stitching and how AEP manages customer identities across different data sources.

Tag Management & SDKs :

- Experience in Adobe Launch (Tags) and Adobe Mobile SDK for data collection and event tracking.

Streaming & Batch Data Processing :

- Ability to work with APIs, event-driven architectures, and batch data ingestion into AEP.

Cloud & Big Data Technologies :

- Experience with AWS, Azure, Google Cloud, Kafka, Spark, or Hadoop is an added advantage.

Scripting & Development :

- Proficiency in JavaScript, Python, or Java for data transformations and API integrations.

Adobe Experience Platform APIs :

- Hands-on experience with AEP APIs to automate and extend platform capabilities.

- Optimize, Automate, and Scale AEP implementations

- CI/CD & DevOps

- API Development

- Cloud Platforms

- Data Governance & Compliance

- Identity & Access Management (IAM)

- Collecting and integrating data from various sources.

- Centralizing and standardizing customer data for consistency.

- Segmenting customers to target specific groups effectively.

- Designing and optimizing customer journeys to enhance engagement.

- Analyzing data to gain insights and improve marketing strategies.

- Delivering personalized experiences using data science and machine learning.

- Ensuring compliance and security of customer data.