Role : Growth Product Manager / Senior Product Manager

Location : Bengaluru

Employment Type : Full-Time

We are looking for a data-driven and innovative Growth Product Manager to lead high-impact initiatives across AI-led growth, product-led growth, funnel optimization, and retention. This role is perfect for someone who thrives at the intersection of product, data, and business and is passionate about driving measurable growth through experimentation, automation, and user-first design.

JOB DESCRIPTION :

AI-Led Growth :

- Conceptualize and execute AI-driven initiatives across acquisition, engagement, and retention funnels.

- Partner with Data Science and Engineering to operationalize AI opportunities that directly improve acquisition, conversion, engagement, and retention metrics.

Product-Led Growth (PLG) :

- Build value-added product features that enable organic, self-sustaining user growth (e.g., Credit Score, Referrals, Shareable Experiences, Embedded Rewards).

- Design in-product engagement loops and behavioral nudges that enhance activation, repeat usage, and long-term retention.

- Run controlled experiments to identify scalable PLG levers impacting TOFU (top-of-funnel), conversion, and engagement metrics.

- Collaborate with Design and Marketing to deliver seamless user journeys across acquisition, onboarding, and retention touchpoints.

Programmatic SEO :

- Lead the programmatic SEO strategy from framework design to scalable deployment.

- Build systems for dynamic page creation, keyword clustering, and automated content generation to expand organic traffic and topical authority.

- Continuously optimize landing-to-conversion rates from organic channels.

Conversion & Funnel Optimization :

- Own and optimize end-to-end conversion metrics across web and app channels.

- Identify and address funnel drop-offs through A/B testing, user flow redesign, and data-driven insights.

- Partner with Analytics and Design to monitor funnel health and improve efficiency from traffic to KYC to activation.

App Metrics Retention & Engagement :

- Own and drive core app experience metrics including retention, DAU/MAU, engagement depth, and repeat transactions.

- Partner with Lifecycle and CRM teams to design targeted reactivation and engagement campaigns (Push, Email, In-App, WhatsApp).

- Build personalized engagement hooks and habit-forming experiences to strengthen product stickiness and user loyalty.

QUALIFICATIONS :

- 5 to 8 years of experience in Growth Product Management, ideally in fintech, consumer tech, or high-scale digital businesses.

- Proven track record of driving measurable growth through product-led and data-driven initiatives.

- Strong understanding of AI, automation, and experimentation frameworks.

- Experience in managing or implementing MarTech, CDP, CMS, and communication platforms.

- Analytical mindset with proficiency in SQL, Amplitude, Mixpanel, or similar analytics tools.

- Excellent cross-functional leadership, communication, and problem-solving skills.

- Passion for building scalable, user-first products that combine growth with meaningful impact.