Web Platform & Digital Experience Lead - Next.js/React.js

Description :

We are looking for a Lead Web Platform & Digital Experience to architect, build, and scale a high-performance, media-rich, brand-aligned web platform that delivers immersive storytelling while maintaining best-in-class performance metrics.

You will own the complete web platform architecture, performance strategy, and frontend engineering team.

Key Responsibilities :

1. Digital Experience Ownership :

- Own the architecture and evolution of the companys public web platform.

- Translate brand strategy into immersive, interactive, high-conversion digital experiences.

- Partner closely with Marketing, Product, and UI/UX teams for launches and campaigns.

- Ensure pixel-perfect implementation of design systems and visual guidelines.

2. Performance-First Architecture :

- Architect and optimize applications using Next.js / React.

- Implement SSR / SSG / ISR strategies for performance and SEO.

- Improve and maintain Core Web Vitals :

a. LCP

b. CLS

c. INP

d. TTFB

- Optimize heavy media pages (vehicle visuals, videos, 3D renders).

- Implement intelligent image/video loading strategies and lazy hydration.

3. Platform & Infrastructure :

- Design scalable frontend architecture for high-traffic launches.

- Own CDN strategy (CloudFront / Cloudflare / Akamai / Fastly or equivalent).

- Implement caching layers, edge rendering, and API optimization.

- Improve time-to-interactive and reduce hydration bottlenecks.

- Oversee CI/CD pipelines and production deployment workflows.

4. Interactive & Immersive UI :

- Lead development of :

a. Vehicle showcase pages

b. Product comparison modules

c. Lead generation funnels

d. Interactive storytelling sections

- Implement advanced CSS, animations, and transitions.

- Collaborate on innovative interactions using modern libraries (GSAP / Framer Motion).

5. Team Leadership :

- Build and mentor a high-performance web engineering team.

- Conduct code reviews and establish frontend engineering standards.

- Promote reusable component architecture and design systems.

- Drive technical roadmap for web scalability and performance.

Required Skills :

- 8 to 12 years in frontend/web engineering.

- 3+ years leading engineering teams.

- Strong expertise in :

a. Next.js

b. React

c. Modern JavaScript (ES6+)

d. HTML5 / CSS3 / SCSS

e. Tailwind

- Deep understanding of :

a. SSR / SSG / ISR

b. Hydration and rendering internals

c. Core Web Vitals optimization

d. SEO best practices

e. CDN architecture

f. Browser performance optimization

- Experience scaling high-traffic, consumer-facing platforms.

- Experience integrating headless CMS and marketing tools.

- Experience with Vercel

Preferred Skills :

- Experience building automotive, D2C, or premium consumer brand websites.

- Exposure to 3D integrations (WebGL, Three.js).

- Experience with design systems and Storybook.

- Knowledge of analytics and conversion tracking (Google Analytics, Tag Manager).

- Experience with A/B testing frameworks.