VML - Solution Specialist - Salesforce Marketing Cloud

Description :

VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths.

We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices - powered by deep data and technology experience.

Job Title : Marketing Technology Solution Consultant.

Location : Mumbai.

Job Summary :

We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions using Salesforce Marketing Cloud.

You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud to drive customer engagement and business growth.

Key Responsibilities :

Solution Design & Implementation :

- Conduct discovery sessions with client teams for understanding requirements and the current solution setup.

- Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions.

- Conduct platform assessments and recommend optimal marketing technology stacks.

- Create technical documentation, solution architecture diagrams, and implementation roadmaps.

- Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein).

- Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript.

- Build automations and data management using SQL.

Technical Integration & Analytics :

- Develop and maintain integrations between marketing platforms and external systems via APIs, data imports, SQL.

- Design data integration strategies ensuring seamless data flow across marketing technology stack.

- Build and manage audience segments, data extensions, and customer profiles.

- Analyze campaign performance metrics and provide actionable optimization insights.

- Conduct A/B testing strategies to improve engagement rates and ROI.

Client Management :

- Serve as primary technical point of contact for marketing technology initiatives.

- Stay current with platform updates, new features, and industry best practices.

Experience :

- 3-6 years in marketing technology consulting or solution implementation.

- Strong hands-on experience with Salesforce Marketing Cloud.

- Experience in marketing automation strategy and multi-channel campaign orchestration.

Technical Skills :

- Proficiency in JavaScript, HTML, CSS and web development concepts.

- Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL.

- Strong understanding of API integrations and data management.

- Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM).

Soft Skills :

- Excellent problem-solving and analytical abilities.

- Strong communication skills for technical and non-technical audiences.

Certifications (Optional) :

- Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer).