Key Responsibilities:

1. Implementation & Architecture:

- Lead the architecture and end-to-end implementation of Adobe Analytics and Adobe Launch / Experience Platform Launch (Tags) across web and mobile app ecosystems.

- Define and maintain technical measurement frameworks, including Data Layer specifications (EDDL), eVars, props, events, classification hierarchies, and processing rules.

- Collaborate closely with front-end engineering teams (JavaScript, React, Native Mobile) to validate and debug data layer implementations using Adobe Experience Platform Debugger and proxy tools (Charles / Fiddler).

2. Consulting & Stakeholder Management :

- Act as the subject matter expert (SME) for digital analytics, translating complex business objectives into scalable analytics tagging strategies.

- Partner with product managers, marketing leads, and executive stakeholders to define KPIs and deliver insight-driven dashboards in Workspace.

- Conduct regular training sessions for client/internal teams to drive self-serve analytics adoption.

3. Advanced Insights & Attribution :

- Build advanced segmentations, calculated metrics, attribution models, and cohort analysis in Adobe Workspace to uncover deep user behavior insights.

- Set up automated reporting, anomaly detection rules, and alert systems to track performance deviations across key conversion funnels.

4. Enterprise Integrations & Optimization :

- Integrate Adobe Analytics with adjacent Adobe Cloud solutions (Adobe Target, Adobe Experience Manager, AEP / CJA, Adobe Campaign/Audience Manager).

- Ensure data privacy and compliance standards (GDPR, CCPA, consent management platforms) across all tagging setups.

Technical & Professional Skills :

- Core Analytics Platform: 8+ years of hands-on experience with Adobe Analytics (Omniture) and Adobe Launch / Tags.

- Tag Management & Data Layers: Deep expertise in Event-Driven Data Layer (EDDL) architecture, custom JavaScript tagging, and tag manager configurations.

- Debugging Tools: Proficient in using Charles Proxy, Fiddler, network tab, and Adobe Debugger for data validation.

- Integrations: Experience integrating Adobe Analytics with Adobe Target (A/B testing) and AEM.

- Exposure to Customer Journey Analytics (CJA) or AEP is a strong plus.

- Web Technologies: Strong understanding of HTML5, JavaScript (ES6+), Single Page Applications (SPAs like React/Angular/Vue), and REST APIs.

- Data Visualization: Mastery in creating custom dashboards, freeform tables, flow diagrams, and fallout reports within Adobe Analysis Workspace.

Qualifications :

- Bachelor's or Master's degree in Computer Science, Information Technology, Statistics, Business Analytics, or a related quantitative field.

- Adobe Certified Expert (ACE) or Adobe Certified Master (ACM) in Adobe Analytics / Adobe Launch is highly preferred.