VML - Marketing Technology Solution Consultant

Who We Are :

At VML, we are a beacon of innovation and growth in an ever-evolving world.

Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.

We deliver end-to-end solutions that result in revolutionary work.

The Opportunity :

We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions across multiple platforms.

You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud, MoEngage, WebEngage (Optional), and Insider (Optional) to drive customer engagement and business growth.

What Youll Be Doing :

Solution Design & Implementation :

- Conduct platform assessments and recommend optimal marketing technology stacks

- Create technical documentation, solution architecture diagrams, and implementation roadmaps

- Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio)

- Configure and optimize MoEngage campaigns, segmentation, and customer journey orchestration

- Build responsive, personalized email templates, landing pages, and mobile campaigns

Technical Integration & Analytics :

- Design data integration strategies ensuring seamless data flow across marketing technology stack

- Build and manage audience segments, data extensions, and customer profiles

- Analyze campaign performance metrics and provide actionable optimization insights

- Conduct A/B testing strategies to improve engagement rates and ROI

Client Management :

- Stay current with platform updates, new features, and industry best practices

Experience :

What we want from you :

- Strong hands-on experience with Salesforce Marketing Cloud and MoEngage

- Experience in marketing automation strategy and multi-channel campaign orchestration

Technical Skills :

- Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL

- Strong understanding of API integrations and data management

- Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)

Soft Skills :

- Strong communication skills for technical and non-technical audiences

Certifications (Optional) :

- MoEngage Implementation Expert certification

- Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot

- Understanding of customer data platforms (CDP) and data management platforms (DMP)