Working Days :

- 6 days/week

Role & Responsibilities :

Minimum required Accountabilities for this role :

- Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.

- Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.

- Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).

- Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.

- Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Foggs Behavior Model.

- Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

Additional Accountabilities pertaining to the role :

- Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.

- Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.

- Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.

- Contribute to the development of internal research standards, methodologies, and best practices.

The job is for:

Women candidates preferred