We are seeking a creative and strategic UI Designer who is passionate about delivering aesthetically pleasing and user-centered experiences. In this role, you will play a critical part in shaping and elevating the design language across all digital consumer touchpoints of our D2C eCommerce platform (web + mobile).

Youll serve as the visual brand guardian, ensuring consistency in design, usability, and conversion performance, while leading a team of designers to continuously optimize and innovate the user journey.

Key Responsibilities :

- Own and evolve the UI and visual aesthetics of the companys eCommerce website and mobile app.

- Ensure consistency in design language across all landing pages, sales funnels, and digital consumer touchpoints.

- Be the brand guardian for the visual identity of the platform, ensuring adherence to Ayurvedic brand values and ethos.

- Lead and manage a team of UI and graphic designers to create high-converting, visually appealing landing pages.

- Collaborate closely with marketing, content, and development teams to ensure designs are optimized for conversion (CRO).

- Build product launch pages using plug-and-play landing page builders (Shopify-based).

- Work within the limitations of third-party apps and plugins while ideating innovative design solutions.

- Analyze user behavior and translate insights into actionable UI/UX design decisions.

Skills Required :

- Proficiency in Design Tools : Figma, Adobe XD, Sketch, Illustrator, Photoshop.

- UI Design Expertise : Strong understanding of UI principles, responsive design, and mobile-first design approaches.

- Experience with eCommerce Platforms : Preferably Shopify and knowledge of its theme and landing page builders (e.g., Shogun, PageFly, GemPages).

- CRO (Conversion Rate Optimization) : Understanding of A/B testing, heatmaps, user flow analysis, and behavioral analytics tools (Hotjar, Google Analytics).

- Leadership & Collaboration : Experience in leading a design team and working cross-functionally with marketers, copywriters, and developers.

- Typography, Layout & Color Theory : Strong grasp of visual design principles and brand consistency.

- Consumer Psychology & UX Thinking : Ability to design based on user motivations, decision-making patterns, and behavior.

- Communication Skills : Excellent command over English; ability to transform brand copy and marketing content into compelling design.

- Problem-solving mindset and ability to thrive in a fast-paced, growth-oriented environment.

Preferred Background :

- 4+ years of hands-on design experience in UI/UX or branding roles.

- Masters or Bachelor's Degree from top design institutes such as NID, Srishti School of Art, Design & Technology, or equivalent.

- Prior experience working in D2C, eCommerce, or digital product companies.