About the Role :

We are looking for a dynamic and experienced Salesforce Marketing Cloud (SFMC) Consultant to join our growing Canadian Salesforce practice.

- This hybrid role combines solution architecture, technical development, and pre-sales consulting, offering an opportunity to lead both client engagements and hands-on implementations.

- You will work closely with marketing, sales, and technical teams to design, build, and optimize end-to-end marketing automation solutions that drive personalized customer engagement and measurable business outcomes

Key Responsibilities :

Solution Design & Pre-Sales :

- Lead client discovery sessions to understand marketing goals, data architecture, and automation needs.

- Design scalable and efficient Marketing Cloud solutions aligned with business objectives.

- Collaborate with sales and delivery teams to create solution proposals, estimates, and demos during pre-sales phases.

- Present technical concepts and platform capabilities to both technical and business stakeholders.

Development & Implementation :

- Build and maintain customer journeys using Journey Builder, Automation Studio, and Email Studio.

- Develop personalized and dynamic content using AMPscript, SSJS, and SQL.

- Configure and manage Contact Builder, Data Extensions, and API integrations for seamless data flow.

- Implement and optimize integrations between Marketing Cloud and Sales/Service Cloud using Marketing Cloud Connect.

- Ensure end-to-end campaign tracking, reporting, and performance optimization.

Governance & Best Practices :

- Define governance standards for multi-Business Unit (BU) environments, ensuring compliance and data accuracy.

- Advise clients on platform best practices, new feature adoption, and optimization strategies.

- Mentor internal teams on SFMC implementation patterns, troubleshooting, and performance improvements.

Required Skills & Experience :

- 5+ years of relevant experience.

- Proficiency in Journey Builder, Automation Studio, Email Studio, Contact Builder, and Cloud Pages.

- Advanced skills in SQL, AMP script, SSJS, and API-based integrations.

- Strong understanding of data architecture, segmentation strategies, and marketing automation workflows.

- Experience integrating SFMC with Salesforce Sales/Service Cloud and third-party applications.

- Proven experience in pre-sales consulting, solutioning, or client-facing roles within the Salesforce ecosystem.

- Excellent analytical, communication, and stakeholder management skills.

Preferred Qualifications :

- Bachelors degree in computer science, Information Systems, or a related field.

- Salesforce Certifications (one or more preferred):

- Marketing Cloud Consultant

- Marketing Cloud Developer

- Marketing Cloud Email Specialist

- Experience working with clients in financial services, healthcare, or technology sectors.

- Prior experience in solution engineering, presales, or consulting roles