Technocrat Horizons - UI/UX Designer - Photoshop/Illustrator

Responsibilities :

- Exploring user experience design requirements for our suite of digital assets.

- Developing UI/UX design strategy for the brand.

- Develop UI mockups and prototypes that clearly illustrate how sites function and look like

- Create original graphic designs (e. images, sketches, and tables)

- Producing high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.

- Designing UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets.

- Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.

- Collaborating with the marketing team, and internal and external designers to ensure the creation and delivery of tailored experiences for the digital user.

- Providing advice and guidance on the implementation of UX research methodologies and testing activities in order to analyze and predict user behavior.

- Adhering to style standards on typography and graphic design.

- Design eye-catching graphics for social media, websites, marketing campaigns, and advertisements

- Create visual assets for brochures, presentations, packaging, newsletters, and other marketing materials

- Collaborate with the marketing and content teams to conceptualize and execute creative campaigns

Behavior And Character Attributes Required :

- Attention to Detail : Maintains pixel-perfect design standards, ensuring visual consistency across platforms and touchpoints.

- Empathy & Curiosity : Understands user behavior and emotional triggers to create designs that connect and convert.

- Strong Visual Communication : Translates complex ideas or requirements into clear, impactful visuals and UI elements.

- Collaborative Attitude : Works well with developers, marketers, and stakeholders to align aesthetics with functionality and business goals.

- Adaptability & Openness to Feedback : Responds positively to design critique and adapts quickly to new tools, trends, and direction changes.

- Time & Task Management : Juggles multiple creative tasks, meets deadlines, and prioritizes high-impact work without sacrificing quality.

- Problem Solver : Uses design thinking to overcome UI/UX challenges and visual storytelling hurdles.

- Brand Alignment : Designs with a deep understanding of brand identity and ensures consistency across all visual and digital assets.

- Proactive Learner : Continuously explores new design trends, tools, and user behavior insights to elevate the quality of work.

Must Have Skills :

- UI/UX Fundamentals : Strong grasp of user-centered design, wireframing, prototyping, and responsive design.

- Typography & Color Theory : Ability to apply visual design principles to create cohesive and appealing visuals.

- User Flow & Interaction Design : Able to design intuitive user journeys, micro-interactions, and layouts.

- Component-Based Design : Familiarity with design systems, reusable components, and UI

consistency.

- Cross-Platform Design : Skilled in designing for web, mobile, and various screen resolutions.

- Brand Design : Experience creating social media creatives, banners, presentations, and print-

ready graphics.

- Basic Understanding of Frontend : Knowledge of how designs are implemented with

HTML/CSS (no coding required, but awareness is essential).

- File Preparation & Handoff : Ability to deliver production-ready assets and communicate

effectively with developers.

- Versioning & Collaboration : Comfortable using tools like Figma collaboration, Adobe CC

Libraries, or project management tools like Trello, Asana, or JIRA.

Good To Have Skills :

- Usability Testing & Research : Knowledge of conducting or analyzing usability testing, A/B tests, and heuristic evaluations.

- Illustration & Icon Design : Ability to create custom illustrations or icon sets when required.

- Accessibility Awareness : Familiarity with WCAG guidelines and designing inclusive user

interfaces.

- Conversion-Focused Design : Understanding of CRO (Conversion Rate Optimization) and how design impacts engagement and sales.

- Design for Marketing Funnels : Experience designing for landing pages, email campaigns, and ad creatives.

- Knowledge of Web Technologies : Understanding of how designs behave in different browsers and devices.

- Experience with CMS Platforms : Familiarity with platforms like WordPress or Webflow from a design integration perspective