Technical SME - Adobe Analytics Implementation

Everpure is looking for a Technical SME for Adobe Analytics to serve as the primary architect and custodian of our digital data collection. In this role, you will own the entire implementation lifecycle and the technical integrity of our analytics environment.

We need a specialist who is "under the hood" - someone who can write custom JavaScript, migrate us to the Web SDK, and ensure our marketing classifications are airtight. You will be the technical bridge between Everpure's marketing requirements and our engineering execution.

Key Responsibilities:

1. Implementation & Technical Ownership:

- Technical Lead: Own the end-to-end implementation and configuration of Adobe Analytics (AA) across Everpure's web and mobile app properties.

- JavaScript Engineering: Act as the lead developer for analytics tagging. You will write custom JavaScript within Adobe Launch (Tags) to handle complex tracking scenarios.

- SDK Modernization: Lead Everpure's migration from legacy AppMeasurement.js to the Adobe Experience Platform (AEP) Web SDK.

- App Measurement: Manage the technical implementation of Adobe's Mobile SDK to ensure consistent data across our app ecosystem.

2. Data Governance & Taxonomy:

- Classifications Management: Own the Marketing Classifications process. Build rules in the Classification Rule Builder and manage FTP/manual imports.

- SDR Maintenance: Create and maintain the Solution Design Reference (SDR), ensuring every eVar, prop, and event is documented.

- Data Layer Design: Define and maintain the specifications for our Event-Driven Data Layer (EDDL).

3. QA & Automated Auditing:

- ObservePoint Management: (Preferred) Set up and manage automated audits and "Journeys" in ObservePoint to monitor tag health.

- Debugging: Perform deep-dive troubleshooting using browser consoles, Charles Proxy, or Fiddler to resolve tracking discrepancies.

Technical Requirements:

- Adobe Analytics Mastery: Deep technical knowledge of the Adobe stack (Workspace, Admin Console, and Processing Rules).

- Expert JavaScript: Highly proficient in Vanilla JavaScript, DOM manipulation, and asynchronous events.

- Tag Management: Expert level in Adobe Launch (Tags) - configuring extensions, data elements, and custom code blocks.

- Web & App SDKs: Proven experience with AEP Web SDK (Alloy.js) and mobile app measurement libraries.

Core Competencies:

- Analytical Problem Solving: Ability to identify and resolve complex tracking issues.

- Communication: Ability to explain technical implementation hurdles to stakeholders and provide documentation for the engineering team.

- Detail Oriented: Obsessive about data accuracy and naming convention consistency.