Overview :

The Technical SEO Specialist plays a crucial role in optimizing a website's technical elements to improve its search engine visibility and user experience.

This position is vital in ensuring that the website is structured and coded in a way that is accessible to search engine crawlers and provides a seamless experience for users.

Key Responsibilities :

- Perform technical SEO audits and provide recommendations for site improvements

- Optimize website structure and internal linking for improved crawlability

- Manage XML sitemaps and robots.

- .txt to ensure proper indexing and crawling

- Implement structured data markup to enhance search results appearance

- Monitor and analyze site performance using tools like Google Search Console and Google Analytics

- Collaborate with web development and content teams to implement SEO best practices

- Ensure proper implementation of meta tags and heading tags for improved relevance

- Stay updated on search engine algorithm updates and industry best practices

- Conduct keyword research and provide on-page optimization recommendations

- Resolve technical SEO issues such as duplicate content, site speed, and mobile responsiveness

- Track and report SEO performance metrics, such as organic traffic, ranking, and conversions

- Stay abreast of new tools and trends in technical SEO and implement where applicable

- Train and educate internal teams on technical SEO best practices

- Contribute to content strategy with a focus on SEO-friendly content structure

Required Qualifications :

- Bachelor's degree in Information Technology, Computer Science, or a related field

- Proven experience working in technical SEO, preferably in an agency or corporate setting

- In-depth understanding of search engine algorithms and ranking factors

- Proficiency in HTML, CSS, JavaScript, and other web development technologies

- Experience with SEO tools such as Screaming Frog, Ahrefs, SEMrush, and Moz

- Strong analytical skills with the ability to derive insights from data and make data-driven decisions

- Excellent understanding of website architecture, server-side redirects, and HTTP status codes

- Ability to communicate SEO best practices and recommendations to technical and non-technical stakeholders

- Knowledge of structured data markup including Schema.

- Experience with website performance optimization techniques and tools

- Good understanding of backlink analysis and link building strategies

- Excellent project management and time management skills to handle multiple tasks and projects

- Ability to stay updated with industry trends, algorithm updates, and best practices

- Certifications in Google Analytics, Google Ads, or other relevant digital marketing platforms is a plus

- Strong problem-solving skills and attention to detail