Technical Analyst

Job Description :

Department : Technical Analytics Department

Location : Ahmedabad (Work From Office)

Reports To : VP, Technology & Analytics / Technical Head

Position Overview :

We are looking for an experienced Technical Analyst with deep expertise in digital analytics implementation and data tracking architecture across web and mobile app ecosystems. The ideal candidate will have hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Firebase, server-side tagging, cookie consent management. Proven track record in marketing tools integration, great visual dashboard design, immense track record in technical knowledge. Youll collaborate closely with clients, developers, and strategists to design and execute robust analytics setups, measurement frameworks, and ensure data integrity across platforms.

Key Responsibilities :

- Advanced Tracking Implementation : Design and execute advanced tracking solutions across both web and app environments using GA4, GTM (Web & Server-side), and Firebase. This includes configuring events, custom parameters, and dataLayers for accurate data collection. You will also implement enhanced tracking, user journey analytics to ensure comprehensive visibility of user behavior.

- Troubleshooting and Problem Solving : Identify, investigate, and resolve complex tracking or data discrepancies. Youll use debugging tools and browser inspection utilities to diagnose issues. Collaborating with developers, you will resolve technical errors, configurations, and perform thorough QA testing to validate every deployment.

- Custom Solution Development : Develop and deploy custom JavaScript and GTM solutions to meet unique business tracking requirements. You will create reusable templates, automation scripts, and tagging logic that improve efficiency and enable scalable analytics solutions. Implement and manage cookie consent systems to ensure compliance with global privacy regulations like GDPR and CCPA

- Measurement Strategy and Analytics Frameworks : Build and maintain measurement frameworks that align analytics implementations with key business KPIs. Youll translate marketing and operational objectives into clear, technical tracking requirements and audit existing setups to identify data integrity issues.

- Documentation and Reporting : Create and maintain detailed documentation for all tagging structures, dataLayer designs, and measurement frameworks. Youll produce QA and validation reports, project summaries, and technical handovers to ensure transparency and consistency across teams and clients. Create and share implementation reports, audit summaries, and technical handover guides.

Key Skills & Competencies :

- Strong technical knowledge of GA4, GTM (Web & Server-side), and Firebase implementations.

- Strong understanding of tools like : GA4 / Firebase / Mixpanel / Segment / Adjust / AppsFlyer

- Hands-on experience with JavaScript, regex, and JSON for creating custom tracking solutions.

- Website, iOS, Android, React Native, Flutter event architecture

- Hands-on experience with debugging tools (Charles, ADB, Xcode logs, chrome extensions).

- Expertise in dataLayer schema design, tagging, documentation, implementation, debugging, and data validation processes.

- Excellent understanding of data privacy laws (GDPR, CCPA) and consent management solutions.

- Analytical mindset with a strong attention to detail and problem-solving ability.

- Proven ability to collaborate with cross-functional teams and communicate technical concepts clearly with clients and teams.

- Ability to troubleshoot complex data issues independently.

- Project ownership mindset with strong prioritization and organizational skills.

Qualifications :

- Bachelors degree in Computer Science, Computer Application, Information Systems, Data Analytics, Digital Marketing, or a related field.

- 1-3+ years of experience in digital analytics, data implementation, or MarTech environments.

- Certification(s) preferred :

1. Google Analytics 4 Certification

2. Google Tag Manager Certification

3. Google Cloud or Firebase Fundamentals (Nice to have)

Growth Opportunities :

- Opportunity to grow into a Lead Technical Analyst, Analytics Architect, or MarTech Strategy Consultant role.

- Exposure to advanced projects involving server-side tracking, data warehousing, and marketing automation integration.

- Access to continuous learning and certification programs in analytics, data analytics, and privacy compliance.

- Ability to work with diverse global clients and high-impact digital ecosystems.