Tealium Implementation Architect

Description :

We are seeking an experienced and forward-thinking Associate Technical Architect with deep expertise in Tealiums Customer Data Hub (CDH) and Tealium iQ Tag Management System (TMS). This role is ideal for professionals who have hands-on experience designing and implementing scalable Tealium-based CDP solutions, with a strong understanding of tagging strategies, data layer design, and MarTech ecosystem integrations.

Must have skills :

- Lead the architecture, design, and implementation of Tealium CDH and TMS solutions across enterprise digital ecosystems.

- Define and implement data layer specifications, tag management strategies, and event tracking frameworks using Tealium iQ.

- Architect composable CDP solutions leveraging Tealium AudienceStream and EventStream to enable real-time customer data collection, enrichment, and activation.

- Integrate Tealium with downstream platforms such as marketing automation, analytics, personalization engines, and ad tech platforms.

- Collaborate with cross-functional teams including marketing, analytics, engineering, and privacy to ensure alignment with business goals, data governance, and compliance standards (e.g., GDPR, CCPA).

- Provide technical leadership and best practices for identity resolution, audience segmentation, and real-time personalization using Tealium.

- Conduct performance tuning, troubleshooting, and optimization of tagging and data flows.

- Stay current with Tealiums product roadmap and industry trends to drive innovation and continuous improvement.

Good to have skills :

- Experience with reverse ETL tools (e.g., Hightouch, Census)

- Familiarity with identity resolution, consent management, and privacy frameworks

- Knowledge of data formats (JSON, Parquet, Avro) and transformation pipelines

- Exposure to CI/CD, containerization (Docker/Kubernetes), and DevOps practices

- Client-facing experience with solution presentations and stakeholder engagement

- Experience with marketing platforms like Salesforce Marketing Cloud, Braze, Marketo, etc.

- Understanding of CDP vendor evaluation and implementation lifecycle

Key responsibilities :

- Architect and lead implementation of CDP solutions across composable stacks

- Define data models, schemas, and governance frameworks for customer data

- Design and oversee data ingestion pipelines (batch and streaming)

- Integrate CDP with MarTech platforms for activation, personalization, and analytics

- Collaborate with cross-functional teams to translate business requirements into technical solutions

- Guide development teams in building reusable components and scalable integrations

- Ensure data quality, privacy compliance, and performance optimization

- Lead troubleshooting and resolution of complex integration and data flow issues

- Mentor engineers and contribute to technical standards and best practices

- Participate in roadmap planning and continuous improvement initiatives

- Support journey orchestration and audience segmentation strategies

- Evaluate emerging technologies and recommend enhancements to CDP architecture

Education Qualification :

- Bachelors in Engineering with a specialisation in Computer Science, Data , IT

- Graduate from other fields with good communication and analytical skills

Certification If Any :

- Tealium certifications (e.g., Tealium iQ Tag Management, AudienceStream)

- Other CDP certifications (Adobe RTCDP, Salesforce, Treasure Data)